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Dubai - Thomas Klein International (TKI), the region's leading hospitality consultants, recently announced the opening of the first newly-designed Zayt Zaytoon - a restaurant chain based in Manama, Bahrain.
The Zayt Zaytoon chain currently has three existing restaurants located in Manama, and TKI has been appointed to create a new look and feel for all the new restaurants. The first re-branded Zayt Zaytoon located at Arad opened on the 03 June, 2015, and the second restaurant located in in Isa Town in the new Sultan Centre Mall, will also open later this month.
"We spent enormous amounts of time analysing the existing Zayt Zaytoon brand to create a fresh new image that reflects the brand values -freshness of products, quality, transparency in the production methods and most importantly, tradition," explains Daniel During, Principal and Managing Director of TKI.
"Only minimal elements of the previous design have been included to keep a subliminal link in the current clients' minds; however, the new design focuses more on the roots of the brands than in its existing format."
"The existing design employs cartoons of the cultivation of the olive trees and the production of the olive oil, but with the new look we decided to go back into the roots directly and avoid the cartoonish approach that has been already widely utilised by other brands."
The new design juxtaposes modern imagery with tradition. The main walls boast a vastly enlarged photographic image of olive trees as a full wall covering to create the impression of sitting in an olive tree orchard.
The colour scheme is composed of olive oil hues, and the material palette is composed of raw materials such as concrete floors, olive trees slabs and granite stone. A masterpiece installation of hand blown-glass in tones of green, hovers above the central tables to resemble drops of olive oil, and also serves as a light feature.
"Granite stone disks that were used for the pressing of the olives, are featured on the wall between the olive trees print, thereby becoming the centre focal point of the space. Olive wood veneer is then used as table tops to complete the circle," added During.
The open plan kitchens of the new Zayt Zaytoon outlets also allow guests to view their food being cooked, and thereby re-enforces their concept of total freshness, traditional recipes and exquisite taste in a pleasure-filled environment.
Owned by SunCity Ventures WLL, Zayt Zaytoon has been serving traditional Lebanese specialities for over 10 years, and the restaurant chain has made a name for itself by the quality of the products on offer.
Zayt Zaytoon currently operates three full-service restaurants in prominent locations such as Bahrain Exhibition Road, Budaiya Highway, and near the BDF. It also provides catering services for reputable clients in Bahrain.
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About Thomas Klein International
Established in 2001, Thomas Klein International (TKI) was founded with the aim to deliver a complete range of consulting, design and management services for investors and operators in the hospitality, entertainment and leisure sectors throughout The Middle East and beyond. Headquartered in the UAE Emirate of Dubai, TKI's international team serves the hospitality sector with a range of services that includes hotels, restaurants, spas and retail. With additional offices in Madrid, Chicago and Buenos Aires, TKI has access to wide-ranging and intensive data that enriches every single project. The diverse and talented team members provide a range of comprehensive and specialist skills that are tailored to the needs of each development. Thomas Klein International is one of the few firms of its kind offering both complete business services and complete design services, forming a hospitality consultancy that creates and establishes businesses that are innovative as well as profitable.
For further details, please contact:
Daniel G. During
Principal and Managing Director
Thomas Klein International
Dubai Media City, Building 4, Office G-04
Tel: +971 4 390 2288
Fax: +971 4 390 8210
Email: daniel@thomaskleingroup.com
www.thomaskleingroup.com
OR
Lorey Fenton
Marketing Communications Consultant
Tel: +27 72 434-3484 (South Africa)
Tel: +971 50 587-9068 (Dubai)
Email: lorey@lmcdubai.com
www.lmcdubai.com
© Press Release 2015
