Manama, Bahrain: Motor City, a division of Ebrahim Khalil Kanoo B.S.C. ©, will launch Bahrain's newest car brand, Chery, at the New Seef Mall extension this weekend.
Two exciting new models are being presented to the Bahrain public for the first time in this open-to-all launch in the Seef Mall extension during Friday and Saturday.
The Eastar, blends luxury, elegance and performance into a handsome large sedan, whilst the Tiggo is an SUV which combines eye catching design with all the features you'd expect from the newest product on the market.
Mr Ewan Cairns, Marketing Manager for Ebrahim Khalil Kanoo B.S.C © said, "We wanted to try something different in launching Chery, the newest car brand in Bahrain. Instead of asking customers to come to a launch in our showroom or a hotel, we decided to take the launch to the customer. The Seef Mall Extension was chosen for the main launch and is an excellent location. Following the Seef Mall launch, a week later we will have more activities and chances to win prizes at the Bahrain Mall ".
"This weekend is going to be like no other for anyone who visits the Seef Mall Extension. We have a lot of fun activities, games and competitions where people can win exciting cash prizes and give aways. The main attraction of the launch event is the Wheel of Fortune - by spinning the Wheel people get the opportunity to win gifts and cash prizes - imagine walking into the mall to shop and walking out with a cash prize," added Ms. Megan MacLeod, PR & Events Manager - Ebrahim Khalil Kanoo B.S.C ©.
Mr Chris Edwards, General Manager - Motor City shared his thoughts on the new arrivals and said, "We are all very excited about the arrival of Chery and feel confident that when people witness first hand the style, space, elegance and luxury that Chery provides we will have another success on our hands. Eastar and Tiggo offer a great value for money and these cars are truly the 'Smart Choice' for every individual who is on the look out for a feature packed and affordably priced car."
To add to all the excitement around the launch, there is a special registration counter open at the venue for people to book themselves in for a test drive of the new cars. The all-new Chery showroom is also now open and welcoming customers at the MotorCity complex in Sitra. Telephone 17 736 222 for more det ails.
Motor City is a Division of the E K Kanoo Group, which is synonymous with Bahrain's automotive and equipment sector.
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Issued on behalf of Motorcity by MICE Management, Bahrain. For further information, please contact Karolline Immanuel, GM - MICE Management WLL in Bahrain on Tel: +973 17540091 or Fax: +973 17540092.
© Press Release 2007
