Dubai, 18 November, 2007 - The sense of smell and the appreciation of fragrances are the objectives that led Clarins Group Middle East (CGME) and in particular one of its leading international perfumery brands, Thierry Mugler, to host and sponsor a two-day fragrance workshop in November at Dubai's Montgomerie Country Club, and attended by the Club's VIPs, CGME retailers and members of the media.

Elisabeth de Feydeau, professor of Perfume History and Marketing at ESSEC and one of Europe's foremost experts in perfumes introduced in the first workshop the world of chocolate and fragrances, through an interactive simulation that focused on arousing the sense of smell and taste. The second day workshop, designed for industry specialists, was organized under the theme "Secrets of Fragrances".

"Thierry Mugler's 'Angel' is the leading gourmet fragrance and on the occasion of its 15th Anniversary, we wanted to bring to Dubai an expert who's mission was to introduce the world of chocolate, through the sense of smell," commented Osama Rinno, President, Clarins Group Middle East. "The workshop, held for the first time in the region, is part of a new initiative that is intended to allow participants to discover a whole new world of chocolate, arouse the senses and to learn about the secrets of fragrances."

The Thierry Mugler two-day workshop succeeded in enriching the knowledge of participants by sharing the passion for fragrances and providing access to the world of senses, in an informal and lively environment.

"The remarkable response received from the organization of this workshop encouraged CGME to plan for the next initiative that will be as astounding and informative for our target audiences and stakeholders," emphasized Rinno.

In 2006, Thierry Mugler launched a unique concept in the perfume industry: Les Atelier Parfums par Thierry Mugler. Designed as tailor-made workshops conducted by renowned fragrance experts, the Atelier gives people the chance to learn the fine details of fragrances and fragrance creation.

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For Further information, kindly contact:
contact Samer Renno,
Managing Director 
company: Renno & Associates Public Relations
email:samer@rennoandassociates.com
telephone: +971509561516

© Press Release 2007