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In the leadup to its opening in February 2017, Doha Festival City has confirmed the hypermarket will house 35,000 local and international products under one roof
Doha Festival City, which opens its doors in February next year, has taken a step closer towards completion, confirming the inclusion of the largest Monoprix Hypermarket worldwide. The renowned French retail chain will boast more than 35,000 high-quality goods within its 7,000 sqm location, including several product lines that will be new and exclusive to Qatar from both local and international brands.
Qatar’s new store will have an extensive range of locally known brands - including the widest range of organic, fresh items from local farmers. Monoprix will also bring internationally well-loved brands to Qatar, for the first time, from UK, Spain, Italy and all around the world, including new make-up ranges from Paris and Milan. Bringing its own French heritage to Qatar, the store will be home to an authentic French bakery, a waffle house and an impressive “Cave à Fromage," which will be stocked with a wide selection of the finest international cheeses.
Revolutionising the perception of Hypermarkets, Monoprix will introduce a new and innovative concept to Qatar, with a variety of dedicated in-store experiences for its clientele. From restaurants to concept stores, exclusive electronic corners and more, Monoprix will unite retail experiences with food and entertainment concepts. Beyond being just a hypermarket, the new Monoprix is set to bring together many of these elements and establish a new customer experience for Qatar’s shoppers.
Sebastien Farhat, Regional General Manager of Monoprix said, “We are delighted to announce our newest and largest outlet and we want to tell the market to expect something very special from Monoprix, as we widen our footprint in Qatar. We believe that Doha Festival City is set to be a ‘must-visit’ destination that will become a part of the fabric of Qatar life, and so we are very proud to be opening here soon as a part of it.”
Trevor Hill, General Manager of Doha Festival City Mall adds, “We are delighted that Monoprix has entrusted its largest store worldwide to Doha Festival City. We are confident that Monoprix’s excellent reputation in customer service and unique product lines, will complement our very carefully selected range of brands within Doha Festival City, as well as reinforcing our commitment to offering shoppers a world class experience.”
With the best in leisure, retail and hospitality, Festival City has meticulously selected its partners and brands to provide a comprehensive mix of leisure, retail and hospitality at its new destination. Monoprix will be just one of more than 500 retail brands opening on site – with other offerings including fine and casual dining, green spaces as well as indoor and outdoor entertainment hubs.
Hill continued, “Hypermarkets are one of the key drivers of mall footfall in Qatar, so we expect a significant portion of the 20 million visitors expected annually to be driven by Monoprix as well as our other key leisure, retail and hospitality outlets. For us Doha Festival City is more than just a mall - we are expecting visitors to be wowed by the overall experience.”
For more information visit: www.festivalcitydoha.com
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About Doha Festival City
Set to open its doors in February 2017, Doha Festival City celebrates the best in leisure, retail and hospitality. With a gross building area the equivalent size of 94 football pitches, and a Gross Leasable Area of 244,000 sqm, the QAR 6.5 billion mixed-use development will include the biggest mall in Qatar and one of the largest leisure and retail developments in the Gulf.
Bawabat Al-Shamal Real Estate Company WLL (known as BASREC), is the developer and owner of Doha Festival City. BASREC is a joint venture which comprises Dubai-based Al-Futtaim Real Estate Services, Qatar Islamic Bank (QIB), AQAR Real Estates Development & Investment Company, and a private Qatari investor. Al-Futtaim Group Real Estate (AFGRE) will be the managers and operators of Doha Festival City, one of the region’s most unique leisure, retail and hospitality offerings.
Doha Festival City is a leisure destination with a world-class entertainment complex, and will be home to indoor and outdoor attractions unique to Qatar. This comprehensive mix of entertainment and leisure – from Qatar’s first VOX 4D cinema complex with 18 digital screens, to outdoor spaces for exercise and cycling is designed to appeal to all ages. In addition, Doha Festival City will delight visitors with four unique theme parks, including “Angry Birds World” – the first of its kind in the Middle East, “Snow Dunes” - Qatar’s first indoor snow park, “Juniverse” – an edutainment park for children that harnesses the power of dynamic learning and “Virtuocity” - created exclusively for teens and adults, the park delivers an immersive digital experience.
Currently home to IKEA which has been trading since 2013, Doha Festival City will have more than 500 carefully selected international and local brands, many of which will be making their Qatar debut. Easily accessible and offering 8,000 parking spaces, the project will also see the addition of a five-star hotel and convention center which will break ground in 2017, opening in 2018.
For more information visit www.festivalcitydoha.com
© Press Release 2016