Riyadh, January 19, 2011: The world's favourite jewellery retailer-Joyalukkas has opened their second jewellery showroom in the Kingdom of Saudi Arabia. This showroom the largest jewellery showroom in the Kingdom of Saudi Arabia is located in the Riyadh Avenue Mall within Lulu Hypermarket and features a wide range of jewellery collections and designs that has won admiration and appreciation from millions of people around the world.

The showroom was inaugurated by popular Bollywood actor and the Joyalukkas Brand Ambassador, R Madhavan, in the presence of dignitaries and senior personnel of Joyalukkas. 'I am excited to be here, every Joyalukkas opening has been special for me and the response from jewellery lovers for Joyalukkas makes me feel doubly proud. I have been a part of Joyalukkas for over 2 years now and I feel incredibly proud to be associated with this global jewellery retail chain." said R Madhavan.

The large format spacious state-of-the-art showroom has been built as per the global standards of the Joyalukkas jewellery retail chain and features exquisite contemporary, international and ethnic collections popular and sought after by millions around the world. The showroom staff has been specially trained in sales & customer service aspects to ensure the Joyalukkas promise of choice, quality, world class service, value and more importantly a delightful experience in jewellery shopping.

Joyalukkas caters to over 10 million loyal customers around the world hence strongly understands the needs and aspirations of all types of jewellery buyers. Today's women shop for jewellery at various occasions, for different needs and even on an impulse.

 "It's my pleasure to open our second showroom in Riyadh, which also will be the largest jewellery showroom in KSA. We are looking forward to delight the residents of Riyadh with our fantastic collections of jewellery in gold, diamond, platinum, precious stone and pearls. Our collections have been accepted internationally by different nationalities and we are hoping to meet all the dreams and expectations of jewellery lovers in Riyadh with our unique offering." said Mr. Joy Alukkas, Chairman, Joyalukkas Group.

Joyalukkas is planning a strong presence in the Kingdom of Saudi Arabia in the near future. The Joyalukkas strategy team is closely working with the Group Chairman,

Mr. Joy Alukkas and John Paul Joy Alukkas to formalize its retail strategy for KSA.

The Joyalukkas, Riyadh Avenue Mall showroom features exclusive and popular branded collections in gold, diamonds, precious stones, platinum and pearl like Eleganza, Entice, Diroyale, Ratna, Li'l Joy, Aamira, BakiAmore, Ebru, Mermaid, Teens &Twenties, Zenina, Florentina, Akshaya, Masaaki Pearls, DiRoyale, Mist, Ovio, Spring, Trestelle, Magnus, Perfekt and more.

'Trust' is key within jewellery buyers and Joyalukkas takes all the necessary steps to keep the customers assured at all times. Joyalukkas offers 100% buy back and exchange on most of the jewellery sold through its showrooms globally.

"We are currently on a rapid expansion plan across the world with new showrooms set to open in many parts of India and the middle-east, in addition to this we are also venturing into Singapore shortly. With each expansion we move closer to our chairman's vision of 'ornamenting the world," said John Paul Alukkas, Executive Director, Joyalukkas Group.

The key strengths of Joyalukkas is Choice, Convenience, Service and Trust and the globally renowned jewellery chain has a well trained team to manage this expectation at all times. Joyalukkas is one of the first ISO certified jewellery retail chain with 85 showrooms across nine countries in the world. Joyalukkas has also been the proud recipient of the many prestigious awards in jewellery by many renowned bodies around the world.

Joyalukkas has been awarded the Superbrand status for 3 years in a row in the UAE and has also received recognition from HH Sheikh Mohammed Bin Rashid Al Maktoum, UAE Vice President & Prime Minister and Ruler of Dubai under the Dubai Quality Awards Program for being the retail chain with strict adherence to quality and international standards. Joyalukkas has also been awarded the 'Retailer of the Year' by Retail ME.

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About Joyalukkas Group
Joyalukkas Group is a world-renowned $ 1 billion jewellery chain with international experience in jewellery retailing, manufacturing and exports. The group diversified and expanded its offerings and geographical reach to operate subsidiaries in India, GCC and London. Joyalukkas Group operations currently include money exchange, Textiles and more. The Group employs a group-wide staff of 3,000 plus personnel through branches across nine countries i.e. India, UK, Singapore, UAE, Kuwait, Oman, Qatar, Bahrain and Saudi Arabia.

Joyalukkas milestone includes the Limca Book of Awards recognition for its showroom in Chennai as the 'Largest jewellery showroom in the world'.  This showroom houses a first of its kind Diamond Cave which offers an educational tour for diamond lovers on the jewel's lifecycle from the mining stage to the finished product.

© Press Release 2012