Abu Dhabi: Thursday, 27th January, 2011: The REDTAG Group has opened a new store at the Mazyad Mall on Wednesday, 26th January, 2011 in Abu Dhabi. This marks the opening of the 9th REDTAG store in the UAE region comprising of three stores in Dubai, three in Abu Dhabi, one in Al Ain, one in Sharjah and one in Ajman. The new REDTAG store carries the popular value fashion and homeware that REDTAG customers love. REDTAG is the real revolution in fashion retail which is focused on offering an affordable range of the latest fashions, accessories and homeware.

Ernest J. Hosking, CEO of the REDTAG Group said, "We are very happy to have our ninth REDTAG store opened in the UAE. This marks a stronger presence in UAE and provides us with a springboard to establish ourselves as a value fashion retailer. Our aim is to continue to build the REDTAG brand in UAE and within the GCC states. 2011 looks very promising for us and in the next two months, apart from the new store opening at the Mazyad Mall, REDTAG plans to open an additional 3 new stores in the region. At REDTAG, our customers can 'Rediscover Value' when shopping at the new store where our new summer collection 2011 can be experienced."

He further added, "The opening of the new REDTAG store in Mazyad Mall marks our expansion in the UAE. Shoppers visiting the REDTAG store can expect good quality fashion wear at affordable prices as well as new collections in-store regularly and frequently".

Riaan Albertyn, REDTAG stylist said "The opening of our third store in Abu Dhabi clearly shows us that the customers are voting for the latest fashion at the best value. The new early Summer Collections, which will be available in Mazyad, promises to entice. The main concept behind Summer is the Desire to be Different. Bold and bright colours replaces the classical black. Turquoise, fuschia pink to apple green and shades of blue will be the best colours to focus on this season. The seasons' key items are also available in our fashion collections. All our key items have been updated with the latest fashion trends. Just visit REDTAG and be different. "

REDTAG opened its first store in Dubai at India Court - Ibn Battuta Mall early April 2010 and is also located at Union Co-operative Society in Al Wasl, Dubai since August. In Abu Dhabi, REDTAG is located at Al Najda Street, Dalma Mall and Mazyad Mall. In Al Ain at Khalifa bin Zayed Street, In Sharjah at Safeer Mall and Al Qasimiya Street and in Ajman at Ajman Markets Co-operative Society.

-Ends-

About REDTAG
REDTAG is a refreshing concept in today's retail scenario. It is a chain of value fashion and home stores that offer a world of choice and an enjoyable shopping experience at unbeatable value. With 365 days of value, REDTAG stores launched in 2006 are now a big hit with families that look forward to the latest in fashion and style along with a truly enjoyable shopping experience. The pricing of the products, the stringent quality assurance, the availability of customer favourites, wide variety and choice, personal preferences in sizes, shapes and colors...everything makes REDTAG the first choice for value-conscious customers across the GCC.

About REDTAG Group
The REDTAG Group is part of BMA International, which has achieved important milestones in retail, fashion and lifestyle over the last three decades. BMA is also the holding company for Retail Arabia which operates hypermarkets, supermarkets, convenience stores and malls.

The REDTAG Group currently with 59 fashion and lifestyle stores across the GCC has been growing at a rate of 20 per cent annually. The REDTAG Group has two main areas of operation - the newly launched REDTAG value fashion and home stores which is poised for a quantum leap in the retail world and Discount Fashion and Home Stores which is a collection of well-known regional brands. The growth of the REDTAG Group is concentrated around the REDTAG brand. The discount fashion and home stores currently under various brand names will be upgraded into the REDTAG brand within the next two years This coupled with an ambitious plan to open at least 12 new REDTAG stores per year in malls as well as high streets will see the REDTAG brand become a leader in the value fashion and lifestyle market.

Issued on behalf of REDTAG by ekadaa Public Relations, Dubai.

For further information please contact Ms. Alisa D'Souza:
Phone: (+971) 4 391 20 72,
Fax: (+971) 4 390 47 40
E-mail: alisa@ekadaa.com    

© Press Release 2011