Dubai, 28 June 2007: The new fashionable sunglasses by Porsche Design Eyewear are exceptional thanks to their technical functionality, superb UV protection and optimal fit; on top of this, their exclusive design is skilfully combined with perfect workmanship.
Porsche Design model P'8422 owes its stability and wear comfort to titanium, the material typically used for Porsche Design products. The innovative attachment system permits easy replacement of the lens of the eye-catching sunglasses. The colour range available for the sporty P'8422 extends from brown and light gold matt to titanium matt and antique blue matt - always with the lens colour to match. The model is available worldwide in specialist shops and selected Porsche Design Stores.
The P'8440 model is based on the 'exclusive glasses' of 1978, which have become a genuine Porsche Design classic. The styling of both the lens attachment system and the bridge skilfully emulates the original, while the straight lines and interchangeable shield ensure a modern appearance. A replacement shield is part of the package. The authentic retro look of the P'8440 is also reflected by its colour range of light gold matt, titanium matt, and dark grey, all accompanied by replacement lens to match. The series will be available worldwide from August, in specialist shops and selected Porsche Design Stores.
Mohi-Din BinHendi, President and CEO of Binhendi Enterprises, owner of the Porsche Design franchise, said : " Once again Binhendi Enterprises is leading the way in introducing high quality, up-to-the minute and innovative products into the Dubai market. Porsche Design has a high appeal amongst our customers who have very discerning tastes and demand the very latest in stylish and high-tech design."
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About BinHendi Enterprises
BinHendi Enterprises is a Dubai-based company in its 32nd year of operation specializing in retail businesses, named after President and Founder, Mr. Mohi-Din BinHendi. Well-known for fashion and food retail, BinHendi Enterprises has successfully introduced more than 60 prestigious international brands to the UAE, and has a rapidly-growing portfolio of own-brand dining concepts. BinHendi Enterprises has operations in the UAE, GCC and India and employs more than 3000 people.
About Porsche Design
Porsche Design is a global luxury men's brand and is determined by engineered products. Professor Ferdinand Alexander Porsche established the Porsche Design brand in 1972, whose products are attracting consumers with their technical innovation and represent functionality and timelessness in its purest form. Porsche Design products are sold in exclusive own retail and franchise stores, shop-in-shops, up-market department stores and exclusive specialist stores.
Porsche Design Eyewear is available at the following outlets:
BinHendi Avenue, Deira City Centre - 04 295 1779
Radisson SAS (before InterContinental Hotel) - 04 222 8806
Deira City Centre - 04 295 7651 / 04 295 7652
Mall of the Emirates - 04 341 0899
Jumeirah Beach Hotel - 04 348 0648
For further information please contactLiz Fox,
FD at +971 4 332 8832
liz.fox@fd.com
© Press Release 2007
