PHOTO
In recent years, the natural beauty industry has seen a hike in popularity. We live in the information era and as people are becoming more ‘environmentally-aware,’ they are choosing to make more informed decisions regarding their shopping habits – selecting to buy from sustainable, ethical and cruelty-free brands.
BALMESSENCE is the home of high-quality, natural and organic cosmetics and niche perfumery in the UAE. They stock over 27 carefully curated, luxurious beauty brands including Neal’s Yard Remedies, Living Nature, Esse Probiotic Skincare, Tabitha James Kraan, Eco Tan and home-grown, Dubai soap makers; The Camel Soap Factory. Selected for their ethics, authenticity and commitment to sustainability, the brands stocked online at BALMESSENCE cater to environmentally-conscious consumers in the UAE – and for them, business is booming.
With over 2,000 unique visitors to their website every day and an average spend in excess of AED600 per customer, BALMESSENCE are paving the way for natural beauty retailers in the UAE – and it’s clear to see that ethical beauty is big business, with Dubai coming in as the top-selling market, closely followed by Abu Dhabi and Sharjah.
It’s not just women in their sights either, Balmessence recognise the gap in the market for high-quality, all-natural, male grooming products and provide a range of cosmetics designed specifically with men in mind. It’s a smart move too, because The Beard Gear Co has recently tipped the scales as the most popular brand on their site – proof that men really do matter in the beauty industry.
So, what’s in store for Balmessence in 2018? You can expect to see them continue to dominate the natural beauty market in the UAE – bringing more exclusive brands to the ethical, UAE consumer and expanding their reach by launching an Arabic website in the near future. Watch this space.
Products sold on BALMESSENCE are available exclusively to UAE-based customers. Online shoppers in the wider GCC can purchase products from 2018. To explore the complete range of natural and organic beauty brands, please visit the e-boutique at www.balmessence.com.
-Ends-
About
BALMESSENCE is the exclusive e-boutique for Ethical Beauty and Niche Perfumery, which ‘went live’ in the UAE in June 2016. The brainchild of Dubai-based Angela Turovskaya, who is also founder and managing director of Wellness United, BALMESSENCE is an unique one-stop shop for high-quality natural and organic beauty brands, many of which are endorsed by the world’s most rigorous certification institutions.
Products range from skincare, make-up, hair care and sun care through to baby care, beauty accessories, and a niche selection of perfumery.
About Wellness United:
Wellness United promotes and partners with beauty and wellness brands of natural and organic concept to reach consumers across the Middle East, Europe and beyond. They are passionate about premium and luxe, safe, quality and unique products for distribution across the beauty and wellness industry.
Their portfolio consists of carefully selected and screened health, beauty and cosmetic brands, which are ethical and highly effective, and made of the highest grade powerful, natural and organic ingredients. These natural and organic product lines are certified by the world’s top certifying institutions. Our unique brands are also certified by UAE cosmetic regulation authorities and are ready for distribution across the GCC.
Social Media:
Facebook: https://www.facebook.com/balmessence/
Twitter: https://twitter.com/balmessence
Instagram: https://www.instagram.com/balmessence/
