07 October 2013
Dubai, UAE: Over 100 exhibitors covering wide array of automation products and services will showcase the latest and most advance technologies in the annual Automation Fair® hosted by Rockwell Automation from 11th to 14th November 2013. The industry regarded the fair as the premier automation event. Thousands of industry experts and analysts, manufacturing professionals and media will come together in Houston Texas to explore the opportunities about smart, safe and sustainable solutions helping businesses improve profitability, optimization and make operations cleaner, safer, more secure and more energy efficient.

"During the next decade, emerging market countries will contribute more growth than developed nations. As a result, long-term global demand continues to grow for resources such as oil & gas and manufactured goods for an expanding middle class. With this Automation Fair, attendees will be able to explore how they can make the most of their automation, process control and information opportunities in one venue." stated Neil Enright, Rockwell Automation's Regional Sales Director, Middle East.

Prior to the main event, Process Solutions User Group (PSUG) will also be conducting the annual meeting from 11th to 12th November to exchange ideas, learn best practices and find solutions. Discussion on utilizing PlantPax process automation system technology will be given focus as well to address process application issues in various industries.

On 12th November, industry experts like giant Wood Mackenzie Ltd., global energy and mining research and consultancy group, and Cisco, the worldwide leader in networking, will gather in the Automation Perspective Media Event to discuss their perspective on the trends and issues across all industries and geographies.

The week-long Automation Fair features industry forums, hands-on labs, technical sessions, and demonstrations to expand the knowledge of the participants in latest control, power and information technologies for the following industries: Automotive & Tire, Food & Beverage, Global Machine and Equipment Builders, Marine, Oil & Gas, Power and Energy Management, Specialty Chemicals and Water Wastewater.

-Ends-

Rockwell Automation, Inc. (NYSE: ROK), the world's largest company dedicated to industrial automation and information, makes its customers more productive and the world more sustainable. Headquartered in Milwaukee, Wis., Rockwell Automation employs about 21,000 people serving customers in more than 80 countries.

Middle East media contacts:
Neil Quadros
Field Marketing Specialist - Middle East
Rockwell Automation
Tel: +971 2 6948100
Mobile no: +971 50 1890081
nquadros@ra.rockwell.com

Abegail Bokingo      
PR Account Executive         
Majlis PR & Events                       
Tel: +9714 4281520 
abegail@majlisdubai.com

© Press Release 2013