A Ten Year Research Project at Bose Results in an Entirely New Approach to Live Music Amplification
The new Bose L1 Personalized Amplification System works with special Cylindrical Radiator loudspeakers to project sound evenly across the stage and into the audience, maintaining uniquely consistent sound levels for both performers and audience members. These special Cylindrical Radiator loudspeakers mimic the acoustical qualities of a natural, all-acoustic unamplified performance.
The new loudspeakers allow musicians to hear themselves and each other, improving the quality of their performance and the players' enjoyment, from a compact system that can be set up in minutes.
In extensive musical performance testing conducted as part of Bose research, panelists reported that the clarity and excitement that comes from hearing the accurate reproduction of sound from each instrument and from hearing the sound of each instrument in its position on stage - as opposed to a mono or even stereo mix of all instruments - was unlike anything they had heard before from a traditional amplification system.
The Cylindrical Radiator loudspeaker is a key element of the new Bose L1 Personalized Amplification System family of products. These new products amplify any instrument, including voice, and can be used by musical groups of almost any size playing in any popular genre. They are equally effective for small venues and for larger audiences of up to 300 people or more.
Over many years the traditional approach to amplifying both instrument and voice was developed using three completely independent sound systems: the traditional "backline" of instrument amplifiers placed onstage behind the musicians; larger "PA" speakers in front of the stage facing the audience; and "monitor" speakers onstage intended to allow the musicians to hear themselves and each other.
Bose research showed that performers struggled to hear themselves on stage with the triple systems. Audience members explained they couldn't understand the lyrics and that there were uncomfortably loud sound levels.
The Solution
The Bose research team set to work on a new design and developed the Cylindrical Radiator loudspeaker, which projects sound in such a way that sound levels are much more consistent on stage and throughout the audience area.
With one L1 Personalized Amplification System for each musician, an amplified performance takes on the properties of intimate, acoustic music. A single L1 Personalized Amplification System for each performer allows them to hear the clarity and detail of each individual instrument and voice. The musicians are in control of their music, as in an all-acoustic unamplified performance. The products are compact, easy-to-use, and can be set up in minutes.
"Through innovation, Bose challenges traditional methods of audio amplification and re-amplification," said Mr Abdul Majeed Bolooki, Chairman, G&M International LLC, exclusive distributors of Bose products in the U.A.E. "Their technologies enhance a listener's experience in a number of professional environments. As such, the new Bose L1 Personalized Amplification System is providing exciting opportunities to explore new business avenues in the U.A.E. - and gauging the reaction the L1 Personalized Amplification System has received so far, we are very confident that this product will be one of this year's great success stories."
The Bose L1 Personalized Amplification System is available now from your Bose dealer.
-Ends-
For more information: G&M International LLC.
Ph: + 9714 2669000,
Fax: + 9714 2669216
Email: Wilfred@gnmintl.com
Bose M East & Africa.
Ph: + 9714 8861300,
Fax: + 9714 8861301
Email: info@bose.ae
© Press Release 2006
