'The importance of refrigeration for the food industry cannot be overstated'

Region's only dedicated, comprehensive HVACR conference to highlight the critical nature of the role played by the refrigeration industry to ensure a robust food-supply chain in the GCC

Dubai, United Arab Emirates, 21 May 2009: CPI Industry, the publisher of Climate Control Middle East, will be hosting a series of six panel discussions on refrigeration at C³ (The Climate Control Conference), on May 31 and June 1, 2009 at the Abu Dhabi National Exhibition Centre (ADNEC).

Arguably, the event will be a first for the refrigeration sector in the Middle East; refrigeration as a topic has never had detailed exposure in the region. The panel discussions will focus on such issues as storage and ripening, food chilling, food freezing, pre-cooling, fumigation, and transportation and distribution of chilled and frozen food. The moderator of the panel discussions is Ghaleb Abusaa, formerly of Marco, in Saudi Arabia and currently the CEO of The Three Factors Company, in Jordan.

B Surendar, Editorial Director of CPI Industry, said: "Refrigeration plays a key role in ensuring a robust food-supply chain. The topics chosen for discussion at C³ have been ignored for long. They are relevant to the GCC, economic downturn or otherwise, considering that food is an essential commodity."

Added Ghaleb Abusaa: "The importance of refrigeration for the food industry cannot be overstated. From refrigerators at home to supermarkets, we need refrigeration for fruits, vegetables, meat and dairy products. The fish industry is another example where refrigeration is simply indispensable."

C³ enjoys the support of the HVACR industry. Trane is the Gold Sponsor, while TAS Middle East is the Silver Sponsor. ASHRAE is the Event Partner.

For details on the event and how to participate, visit www.ccube.org.

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About The Climate Control Conference:
The Climate Control Conference, also known as C³, aims to fulfil a long-felt industry need for a focused and uncluttered HVACR event. The Conference is a gathering of the HVACR fraternity in the region and a free-flowing exchange of news, ideas and observations.

For more information, please visit www.ccube.org.

About Climate Control Middle East:
Climate Control Middle East is a magazine for the HVACR fraternity in the region. Playing the role of a conduit, the magazine aims to share innovations and bold engineering approaches - in all realms of the HVACR industry. A case-in-point is the field of district cooling in the region, where the very best of minds have assembled to deliberate and hammer out top-notch solutions to technical as well as economic challenges. The magazine takes upon itself the responsibility of channelling their solutions and strategies to the wide readership, so that everybody can benefit and push an entire industry forward.

For more information, please visit Climate Control Middle East.

About CPI Industry:
CPI Industry produces focused, vertical publications to serve a market need for special-interest publications with on-the-spot information, as opposed to general trade magazines that make the acquisition of news and information a time-consuming affair.

CPI Industry fully understands that focused publications demand a focused approach. As a result, it has in place a team of professionals, each of whom is immersed in happenings in a particular industry, be it HVACR, power, water, architecture or urban planning. As a team, CPI Industry has the depth of publishing experience and reach to be able to produce insightful magazines and guides for a discerning, demanding and time-starved group of professionals in industrial, construction and allied sectors.

For more information, please visit www.cpi-industry.com.

© Press Release 2009