All over the world wherever Krispy Kreme stores are located, people line up well before the store opens. When the Hot Light was illuminated at Aziz mall on the 14th of November, it was a signal that hot, fresh Original Glazed™ doughnuts were ready to be enjoyed for the first time in the port city of Jeddah. While waiting for their orders, customers watched the company's proprietary doughnut-making machine make fresh doughnuts right in front of them.
Americana is very excited to open Krispy Kreme Original Glazed doughnuts first store in Jeddah at Aziz mall. This is an exciting moment for everyone, company and customers.
The store will include Krispy Kreme's doughnut-making theatre, allowing customers to see the doughnuts being made from start to finish. The store will also feature Krispy Kreme's traditional "Hot Doughnuts Now" sign, which when illuminated, announces to customers that Krispy Kreme's signature Hot Original Glazed Doughnuts are being made and can be served "Hot Now".
Krispy Kreme's stores in KSA will offer the Company's signature Hot Original Glazed as well as 15 additional varieties of doughnuts, including iced, filled and cake doughnuts. To assure quality and consistency, Krispy Kreme produces its own proprietary doughnut mix and manufactures its own proprietary doughnut-making equipment. Fruit juices, soft drinks, and bottled water will also be available at the store, as well as specialty coffees, innovative Italian sodas and refreshingly creative frozen drinks, such as Mango, Strawberry, Pina Colada and Chocolate.
Prior to the official opening, residents of Jeddah had the opportunity to sample Krispy Kreme Original Glazed doughnuts when members of the Krispy Kreme team shared more than 200 000 doughnuts with local businesses and the local community. At the opening, Krispy Kreme rewarded its loyal customers by awarding some customers with one dozen free doughnuts a week for 52 weeks, and many other prizes.
Since Krispy Kreme was founded in 1937, it has grown into a leading branded specialty retailer, producing more than 3 million doughnuts a day and over 1.3 billion a year. Krispy Kreme differentiates itself from other doughnut brands, by combining quality ingredients, a vertically integrated production process and a unique retailing experience that demonstrates the doughnut making process right before the customer's eyes. Market research indicates that Krispy Kreme's appeal extends across all major demographic groups, including age and income. In addition to their taste, quality and simplicity, Krispy Kreme doughnuts are an affordable treat.
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About Krispy Kreme
Founded in 1937 in Winston-Salem, North Carolina, USA, Krispy Kreme is a leading branded retailer and wholesaler of high-quality doughnuts, including its signature Hot Original GlazedTM. There are currently approximately more than 410 Krispy Kreme stores including satellites operating system-wide in the United States of America, Australia, Canada, Hong Kong, Indonesia, Japan, the Kingdom of Saudi Arabia, Kuwait, Mexico, the Philippines, the Republic of South Korea, the United Arab Emirates and. the United Kingdom. Krispy Kreme can be found on the World Wide Web at www.krispykreme.com.
About Americana Group
For the last 40 years, Americana Group has been an innovative pioneer in the food industry in the Arab world. Founded in 1964 as a small trading company based in Kuwait, Americana has now become the region's most successful restaurant, food processing, distribution, and retail company with world-leading brands like KFC, Pizza Hut, Hardee's, Americana Meat, California Garden, Krispy Kreme and many others. Americana generates approximately $1 billion in annual sales from over 700 locations in 11 countries throughout the Middle East.
© Press Release 2007
