Hello Kitty branded beauty spa at Town centre offers pampering for both Queens and Princesses

12th June 2012 - Dubai: The world's first ever, Hello Kitty Beauty Spa at Town Centre Jumeirah; opened its doors in Dubai. The dazzling launch event was branded with Hello Kitty cupcakes, cake pops and drinks, with a band entertaining the guests. The Beauty Spa is themed and designed on the famous Japanese character 'Hello Kitty' and specially designed for 'Queens' and their little 'Princesses'.

The event had the crème de la crème of Dubai in attendance, getting their pictures clicked at the paparazzi area to little girls getting their hair and nails done. The lead designer Miyuki Okamura from Tokyo also drew the character and signed for all the fans present at the event.  Hello Kitty Beauty Spa is an innovative extension to the brand which allows a younger audience to experience the luxury and pleasures of a day at the Beauty Spa.

Fatima Sharaf, Director of the Sharaf Retail, said, "We are very delighted to offer Hello Kitty themed spa to not only adults but also to young girls. We have made sure that we have different lines of products from organic to normal make-up, hair products and even food in our café on offer. Being a big fan of Hello Kitty myself, I'm sure the concept will take Dubai by storm, especially our distinct party area for little girls and even for adults to have their hen nights."

The design of the spa is that of 'vintage girly look' and the minimalist reception displays the best of Hello Kitty goodies. Kitty Café in the corner of the spa serves Hello Kitty cup cakes, cookies, fresh juices and flavored teas. Organic cupcakes are also available at the Kitty Café for organic food lovers. The services at the spa include nails, facials, hair and make-up. The Beauty Spa offers a separate service menu for 'Queen' and 'Princesses', offering all organic nail and beauty products for young girls.

About Sanrio
Sanrio was founded in 1960. It's a social communication business based on the concept that a small gift can bring a big smile. Mr Shintaro Tsuji, the founder, created a line of character merchandise designed around gift-giving occasions. Since Sanrio's original character release in 1962, there has been over 400 new character introductions. Apart from Hello Kitty, other popular properties include My Melody, Keroppi, Badtz Maru, Kuromi and many more. Sanrio designs, develops, distributes and licenses a unique collection of over 20,000 branded gifts, stationery and fashion accessory items.

About Hello Kitty
Hello Kitty was born in London in 1974. Through these years, she has become one of the most unique and interesting icon ever created - a worldwide social icon with relevance to women of all ages, ethnicities and economic backgrounds as well as an inspiration to artists and designers.

Sanrio's Hello kitty is one of Japan's unique cultural exports, and one of the ultimate symbols of Kawaii, meaning cute in Japanese. Three decades since she made her debut on a small coin purse in Japan, her popularity has multiplied exponentially from Japan to the world.

About Sharaf Retail
Sharaf Retail is one of the leading retailers in the Middle East, operating various international brands to the highest standards. Through a spirit of trust and co-operation, we aim to build and maintain long lasting, professional and profitable partnerships.

Their operations are supported by a sophisticated infrastructure, professional management and long term investment in Information Technology and Logistics. Their understanding of business needs and ability to deliver integrated development plans make us the business partner of choice.

Sharaf Retail belongs to the Sharaf Group, a large diversified conglomerate having operations worldwide and business interest in diversified fields such as Shipping, Travel, Logistics, Real Estate, Manufacturing and Information Technology.

© Press Release 2012