10,000 Gift Vouchers Available To ELC Toy Fans This Ramadan

Dubai, October 23, 2004: Early Learning Centre (ELC) has announced the launch of a exciting in-store offer to mark the season of festivities. The scratch and win offer will be featured across all ELC stores in the Middle East during this period.

Waleed Omrani, Operations Manager, ELC says; "Our in-store offers have been very well received among the consumers in the past and the period of Ramadan is yet another opportunity for ELC to mark the season of generosity. Little ones will be thrilled to get a new toy and also have the opportunity to win several others."

An instant Scratch and Win coupon is given to customers spending AED 250 at any ELC store across the region and there is a guaranteed prize on every coupon. There are over 10,000 gift vouchers to be won at the moment of purchase which can be used to buy any ELC toys, including the new Autumn/Winter 2004 collection of over 400 recently introduced products.

As the largest toy retailer in the Middle East, ELC offers a wide selection of exclusive products designed especially for children to grasp and learn. Quality, value, safety and service are key values of ELC and each product provides a unique balance between play and learning (Play has become the new focus of ELC).

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Notes To The Editor:
About ELC:
ELC is a leading UK-based company that designs and develops toys suitable for babies and children up to the age of seven. 'Learning through play' is ELC's corporate motto and in fact, a company passion. This is reflected in the design and range of their toys as well as the in-store environment, where children are encouraged to touch and feel the toys on display.

In the Middle East, retailer Kamal Osman Jamjoom represents ELC. In KSA, ELC has a big regional presence with stores in Riyadh, Jeddah, Makkah, Madina, Abha and Khobar. In the UAE, ELC branches are conveniently located in Abu Dhabi, Dubai, Al Ain, Sharjah, Ajman and Ras Al Khaimah. ELC stores are also present in Qatar and Oman.

For more information please contact:
Pooja Chaudhary,
Bates PanGulf PR,
Tel: +971-4-295 3456,
Fax: +971-4-29 51027,
E-mail : publicrelations@batespangulf.com

© Press Release 2004