Two cylindrical waterfalls that traverse four levels of the mall
Coffee shops and retail kiosks line the waterfalls
Dubai, UAE; January 8, 2009: The Dubai Mall, the city's newest shopping and leisure destination, has opened The Waterfall, a spectacular water feature that offers a vantage meeting point for visitors to the mall. Adjacent to The Grove, a key component of The Dubai Mall, The Waterfall opens to views of Burj Dubai, the Dubai Fountain on the 30-acre Burj Dubai Lake and The Address, Downtown Burj Dubai.
The Waterfall runs through the entire height of the mall, traversing all four levels, and is adorned with art sculptures of human divers made of fiberglass to create a dynamic visual spectrum that complements the rhythmic flow of water.
The Waterfall comprises two cylindrical structures, 30 metres in diameter and 24 metres high, with an overhead reservoir feeding the recycled water. Well-lit in the night and reflecting sunlight by day, the cascading water feature also offers a unique branding platform for retailers.
Mr Yousif Al Ali, General Manager, The Dubai Mall, said: "As the flagship mall development of Emaar Malls Group, The Dubai Mall has evolved as a sought-after shopping and leisure destination. The Waterfall in the mall is a perfect complement to the Dubai Fountain, which is currently being developed on the adjacent Burj Dubai Lake. These highlight the historic preference of the region for aesthetic water features, and add to the appeal of the mall as a family destination."
Mr Al Ali explained: "The Waterfall has been specifically designed to give visitors significant extras that enhance the lifestyle experience. Along with Dubai Aquarium & Discovery Centre - one of the most popular leisure attractions in the mall - The Waterfall is poised to become a meeting point for families."
A choice of coffee shops and retail kiosks overlook The Waterfall, giving visitors a relaxing ambience to meet. Several palm trees are also set up to replicate the ambience of a desert oasis, and various in-mall activities will be held around The Waterfall to sustain visitor interest.
The Dubai Mall already features two fountains at the Food Court area, which is a popular attraction. The Waterfall will further add to water-themed attractions that are particularly appealing for the visitors.
The Grove, the first of its kind shopping precinct with a fully retractable roof offering both indoor and outdoor options that suit ambient weather conditions, is closest to The Waterfall, and will offer several cafes and retail outlets.
Designed by Singapore-based DPA Architects, The Waterfall will be a gateway for several waterfront restaurants that are being planned along the Burj Dubai Lake, which will feature the Dubai Fountain, a world-class water, light and music spectacle, 900 ft (275 metres) in length, and about 25 per cent larger than The Bellagio Fountain in Las Vegas in area.
The Dubai Mall opened in November 2008 to strong visitor turnout, with Dubai Aquarium & Discovery Centre and Dubai Ice-Rink being crowd favourites. The mall will feature over 1,200 retail and 160 F&B outlets, most of which have already opened.
Sprawling over 12 million sq ft, with an internal floor area of 5.9 million sq ft and a gross leasable area of 3.77 million sq ft, The Dubai Mall will shortly also open the Fashion Avenue, a dedicated haute couture precinct with 70 signature stores; KidZania®, an 80,000 sq ft innovative children's 'edu-tainment' concept; SEGA Republic®, a 76,000 sq ft high adrenaline indoor theme park; and a 22-screen cineplex, the largest in Dubai.
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About Emaar Malls Group LLC:
Emaar Malls Group LLC, is the retail and shopping mall subsidiary of Emaar Properties PJSC, a leading property developer based in Dubai, and drives its diversification into shopping malls. This is in line with Emaar's Vision 2010 to become one of the most valuable companies in the world. Emaar has announced investments in shopping malls of over US$4 billion (AED 15 billion) with 10 million sq ft of retail property in operation or under development in the emerging markets of the Middle East, North Africa, the Indian Subcontinent and South Asia and is on target to become one of the largest developers of shopping malls in the world.
At the forefront of these developments is the flagship The Dubai Mall, one of the world's largest malls in the heart of the Downtown Burj Dubai. Now open, The Dubai Mall is the region's premier shopping, lifestyle and entertainment destination. Emaar Malls Group also operates two other malls in Dubai; Souk Al Bahar, an Arabesque shopping and entertainment development on The Old Town Island, and Dubai Marina Mall, a lifestyle shopping mall for residents of the Dubai Marina community.
Internationally, Emaar Malls Group is actively planning or developing shopping centres in Egypt, Syria, Morocco, Turkey, Jordan and Kingdom of Saudi Arabia and continues to drive the company's expansion strategy on a global scale.
About Emaar Retail:
Emaar Retail is a wholly owned subsidiary of Emaar Malls Group LLC and is the vehicle for all retail operations. Emaar Retail is developing a portfolio of brands in key growth markets and is strategically building new alliances, joint ventures, franchises and licenses for all mall developments under the Emaar Malls Group umbrella.
Emaar Retail also manages the business operations for The Dubai mall's leisure and entertainment brands including KidZania®, SEGA Republic®, the Olympic-sized 'Dubai Ice Rink' and Dubai Aquarium & Discovery Centre. Emaar Retail has also entered into a joint-venture with Cathay Organisation in Singapore, to form Reel Entertainment to develop cinemas across the region including flagship 22-screen Cineplex at The Dubai Mall.
Emaar Retail was established to drive Emaar Malls Group's developments in key emerging markets across the Middle East, North Africa and the Indian Sub-Continent through creating the right retail mix for the various markets.
About Emaar Properties PJSC:
Emaar Properties PJSC is one of the world's largest property development companies and is rapidly evolving to become a global provider of premier lifestyles. Emaar Properties, which has a strong presence in 36 global markets, has expanded into shopping malls in line with its Vision 2010 to become one of the most valuable companies in the world through a two-pronged approach of geographic expansion and business segmentation. For more information visit www.emaar.com.
For further information, please contact:
Kelly Home / Roisin Lillis
ASDA'A Burson-Marsteller
Tel: (+971 4) 334 4550
E-mail: k.home@asdaa.com, r.lillis@asdaa.com
© Press Release 2009
