A collection of irresistible scents to make a difference
Dubai, UAE, 8th August - Launching exclusively in Dubai at Harvey Nichols - one of the world's finest retail stores - Mall of the Emirates, The Different Company promises an unadulterated spirit of true luxury and French flair, thanks to its classy and evocative creations, the perfect embodiment of timeless refinement. These flagrances have been hailed in France following their successful debut in 2000 and are set to find a similar echo in Dubai amongst a savvy sophisticated audience that long for individuality.
The Different Company holds no compromises over the quality of its scents: boldly exploring the magic and mysterious powers of flowers, woods and spices, the current collection of ten genderless, individual flagrances boast distinctive and lingering bouquets which intuitively adapt to each skin, thanks to the concentration of natural ingredients of the purest form.
The company's highly talented team of perfume composers and designer have developed inimitable perfumes to suit men and women alike, elegantly presented in modern packages made of glass and aluminum and setting The Different Company as a player to be reckon with in the universe of niche luxurious flagrances.
The mastermind behind The Different Company, Art Director Thierry de Baschmakoff, is an influential designer with extensive experience in product design for prestigious luxury houses worldwide. Along with Jean Claude Ellena and his daughter Celine, they decided to launch The Different Company to present a 'haute parfumerie' and fully-designed concept. Jean Claude, one of the most brilliant perfume composers of our time - with creations including acclaimed perfumes for Van Cleef & Arpels, Hermes, Cartier and Bvlgari - and his gifted daughter Celine, considered as the most promising perfume composer amongst women in her generation, aspired to develop exclusive scents, forever revealing beyond the limits of olfactory perfection.
From this fruitful association and complete creative freedom, a new vision of perfumery was born, encapsulating the irresistible inspiration of true artists. The scents are a revelation for the skin and the senses where mystery, imagination and emotion blend harmoniously altogether.
Michael Jackson, Director of Mitonia, commented: 'The Different Company is an inspirational brand led by visionary creators. We are thrilled that the collection can now be found in the illustrious Harvey Nichols Dubai and have no doubt the perfumes will flourish in Dubai as they do now in Bahrain, considering the success they have encountered in Europe so far.'
The Different Company flagrances:
Presentation: 50 and 90ml Bottles
Price: Ranging from 470 to 715 AED
Stockists: Harvey Nichols, Mall of the Emirates, Dubai and Saks Fifth Avenue, Bahrain City Center
Distributor in the ME: Mitonia - Niche luxury cosmetic distributor
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About The Different Company:
The Different Company is a veritable 'haute parfumerie' brand which held no compromises over the quality of the flagrances and packaging. The fruitful association of two gifted perfume composers and a designer shaped a new vision of perfumery, encapsulating the inspiration from true artists. This incredible line of 10 exquisite and individual scents successfully combines the essence of pure luxury with one-of-a kind flagrances in modern design.
Promising an unadulterated spirit of true luxury, The Different Company offers exceptional creations, the perfect embodiment of timeless refinement enclosed in a contemporary-designed bottle. More information about The Different Company is available online at www.thedifferentcompany.com.
About Mitonia, with its base in Dubai, Mitonia is a distributor of niche luxury cosmetic and fragrance brands that offers a 'full circle' distribution service throughout the Middle East region. The services include; strategic planning, retailer selection and segmentation, introductions, brand awareness and media support, as well as staff selection and management reporting. The end to end offering positions Mitonia as the preferred regional partner for likeminded niche luxury cosmetic brands, where quality, personalization and real passion are vital ingredients for success.
Young, Fresh and Talented, Mitonia actively manages the distribution for select brands which include; BOIS 1920, Humiecki & Graef, Miriam Quevedo, The Different Company and Visoanska. Mitonia will always champion the introduction and cultivation of new niche brands to the region.
For all media related enquiries, please contact:
Stephanie Khouy, Public Relations Manager Mitonia
M: 050 910 3016 I
Email: stephanie@mitonia.ae
© Press Release 2010
