Cairo - Egypt, Sept.22, 2013

The Arab Organization for Industrialization (AOI) in collaboration with Intel introduced today the PLUTO tablet with Intel Inside®, the first tablet to be assembled in Egypt with Intel processor. The PLUTO tablet with Intel Inside® will strike the Egyptian market with the balance between price, performance and elegant design and is specifically designed for cost-conscious consumers and first-time tablet buyers who do not want to sacrifice device performance or user experience over cost.  

The PLUTO tablet with Intel Inside® will be available for sale in Egypt across different retail stores by end of this year 2013 through NordixEgypt, who will be responsible for the supply, marketing, distribution and sales of the product and will be offered for the price of 1777EGP.  The PLUTO tablet with Intel Inside® is based on the 32nm Intel® Atom™ Z2460 processor with Intel® Hyper-Threading Technology that can achieve speeds of up to 1.6 GHz. It includes impressive multi-tasking and performance capabilities, 5 point capacitive touch screen as well as Wi-Fi, 3G capability through USB, 16GB eMMC memory and access to millions of apps and all in a rugged design ideal for computing on-the-go. The powerful tablet offers consumers fast web browsing, impressive multimedia capabilities, a great Android* applications and moves effortlessly between applications. Intel® Atom™ processor offers outstanding battery life, and always-on technology in sleek designs that are lighter, more responsive and enable a multitude of options for mobile users..

"The PLUTO tablet with Intel Inside® is yet another breakthrough for The Arab Organization for Industrialization, portfolio as one of the largest industrial organizations in Egypt with the latest mechanical and electronic production capabilities," stated Lieutenant General Abdel Aziz Seif El-Din, The Arab Organization for Industrialization Chairman. "We always strive to partner with the best, and this is why we chose Intel to provide this superior processor for our tablet. We are optimistic about this partnership, and believe it will be fruitful for both of us. We are looking forward to launch more cooperation projects between AOI and Intel on several IT products, as we believe that the Egyptian market is promising and needs many such products," Gen. Seif El-Din added.

"Our strategy is to help ensure Intel architecture offers the best experience across all devices, operating environments and price points. The PLUTO tablet with Intel Inside® will extend Intel's latest technology experience to more tablet users and we believe that Egyptian consumers will welcome the value and functionality of the device." said Eng. Taha Khalifa Intel corporation Middle East and North Africa Regional General Manager. "Intel remains committed to the development of the Egyptian market through encouraging local assembly under Intel® Channel Authorized Manufacturing Program, which gives Intel partners the ability to tap into Intel's rich ecosystem and expertise to be able to offer competitive solutions for their local markets".

The Intel® Atom™ Z2460 processor brings Intel's classic product strengths and impressive performance to the value segment of the tablet market. It enables a smooth and responsive user experience which includes support through media Graphics accelerator for 3D graphics, immersive 1080p HD video experiences and a camera with advanced imaging capabilities to support fast image capture in low light. Combined with advanced optimization focused on low power, the Intel atom processor Z2460 enables competitive battery life for multiple days. The PLUTO tablet with Intel Inside® has a 10-inch screen has a single-core Intel Atom Processor, an Android operating system, up to 6 hours of battery life, and weighs 685g. It gives the best software experience, with seamless compatibility for all programs, applications, and devices. A tablet with Intel Inside delivers Intel level performance for lightning-fast web browsing and extraordinary battery life that keeps up with the consumer and won't slow down.

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About Arab Organization for Industrialization:
The Arab Organization for Industrialization (AOI) is one of the largest industrial organizations in Egypt. It is State-owned and enjoys an international status that gives it complete flexibility in decision-making. It uses its excess capacities for supporting community development plans in the fields of infrastructure, environmental protection, transportation projects etc. AOI strategies are drawn by a Supreme Committee whose Chairman is the President of Egypt and whose membership comprises several Cabinet ministers.

About Intel:
Intel (NASDAQ: INTC) is a world leader in computing innovation. The company designs and builds the essential technologies that serve as the foundation for the world's computing devices. Additional information about Intel is available at newsroom.intel.com and blogs.intel.com. 

© Press Release 2013