PHOTO
Dyson Demo opens on Level 2, in the heart of Dubai Mall - the world's most visited retail and lifestyle destination[1].
The Dyson Hair Salon inside the Dyson Demo brings hair science to Dubai Mall offering free hair styling with the Dyson Supersonic™ hair dryer.
Hands on demonstrations show the power of Dyson products and the technology inside.
Dubai, UAE, 13.06.17
To mark the arrival of the first Dyson Demo in UAE, Dyson last night hosted an exclusive opening event and demonstration of its technology, attended by Dyson engineer Chris Osborn and Joelle Mardinian.
The Dyson Demo is engineered to encourage people to pick-up, test and experience Dyson’s technology. Open now, members of the public are able to book a free wet or dry hair styling experience with the Dyson Supersonic™ hair dryer; smoke-box demonstrations in the Demo help to visualise the power of Dyson’s purifier technology to filter indoor air pollution; and various different samples of dust and debris allow visitors to put Dyson technology through its paces.
Visitors will be able to learn about Dyson’s unique approach to design and engineering. Chris Osborn, Head of Personal Care at Dyson said: “Dyson uses revolutionary new technology to make products which solve problems others ignore. The Dyson Demo is designed to get people hands on with our machines and understand the technology inside. It is exciting to bring this to life in Dubai, a place that really values invention and new technology.”
Powered by Dyson’s small and powerful digital motor, the Dyson Supersonic™ hair dryer is fast, focused and intelligent and Dyson’s first entry into the beauty category. It is the result of a $65 million investment in the science of hair – during the development Dyson engineers studied hair from root to tip, understanding how it reacts to stresses, how to keep it healthy and how to style it. The machine launched in the region earlier this year to acclaim by the likes of beauty expert Joelle Mardinian.
With an increase in the frequency and intensity of sand and dust storms in the Middle East, dust particles are becoming more widespread in the home[2].Thanks to the Dyson digital motor V8, which spins at up to 110,000rpm, the Dyson V8 cord-free vacuums provide powerful fade-free suction and weigh just 2.6kg. Visitors to the Dyson Demo will be able to try the machine on 6 different dust types on 4 different floor surfaces, with different varieties of dust and debris. Visitors will be able to see the Dyson digital motor up-close and speak to Dyson experts about which technologies are most suitable for their home.
Dyson Pure Cool™ purifier fan:
With one in six people in the UAE reportedly suffering from asthma and numbers on the rise, air pollution is becoming an increasing problem[3]. Often attributed to a reliance on air conditioning in the region, this is particularly exacerbated during the summer season when airborne allergens are more prevalent. The Dyson Demo’s air is purified.
The Dyson Pure Cool™ removes 99.95% of allergens and pollutants as small as 0.1 microns from air[4][1]. This purifying fan captures microscopic airborne pollutants in your home.
Smoke-box demonstrations in the Demo help to visualise the power of the machine to filter pollution. Dyson experts are on hand to explain the Dyson technology.
All products in the Demo are illuminated by Dyson Lighting’s Cu-BeamTM suspended lights, which use a single high-power LED to project powerful light, precisely where it’s needed. Thanks to their effective cooling system, which uses heat pipe technology to direct heat away from the LEDs, prolonging their life, the lights stay bright for up to 180,000 hours. Designed by Jake Dyson and the Dyson Lighting team, the lights seek to overcome the issues associated with fluorescent lighting and the overheating issues associated with LED technology.
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Quote from Youssef Mouallem, General Manager for Dyson Middle East and Africa:
“MEA is an incredibly dynamic market for Dyson, which has seen consistent triple digit growth. With the launch of first Dyson Demo in the region, we’re tapping into a regional appetite for innovation and technology to bring engineering to life in a truly immersive retail experience. Our technology and product design is anchored in true innovation that is best understood when experienced and explained in a Dyson environment by Dyson experts. We’re eager to leverage the Dyson Demo as a springboard for further growth”
Dyson Demo:
- 1999: The Dyson Demo was originally designed by British Architect Chris Wilkinson, and is based on the principle that people need to understand how a machine works, to realise its better.
- In 2015 Dyson opened its first flagship demo in Omote-sando in the heart of Tokyo, followed by Jakarta in 2016.
- In 2016, the UK’s first Dyson demo opens on Oxford Street in London.
- The Dyson Demo ensures architectural continuity between the spaces where Dyson technologies are conceived, developed, manufactured and, ultimately, sold. James Dyson and British architect Chris Wilkinson have worked together to design Dyson spaces since the mid ‘90s. James believes that it is out of critical glare, in stimulating spaces, surrounded by engineering inspiration and design icons, that bright minds can breathe life into ideas and ready them for the market. These are the spaces and the culture for which Dyson strives.
- The Dyson Supersonic™ hair dryer salon: Customers can book in for a styling demonstration with the Dyson Supersonic™ hair dryer at https://www.dyson.ae/dyson-demo-dubai.aspx .
- The Dyson Demo Dubai is now open to the public on Level 2 of the Dubai Mall (closest parking: Fashion). It will be open 7 days a week (Sunday – Monday) between 10.00 – 23.00. During Ramadan, the store will be open between 10.00 – 02.00.
About Dyson:
Dyson Ltd is a British technology company headquartered in Malmesbury, United Kingdom.
In 1978, founder and inventor James Dyson became frustrated with his vacuum cleaner's diminishing performance. Five years and 5,217 prototypes later, he had invented the world’s first bagless vacuum cleaner. Today, Dyson technology is sold in 75 markets globally. Dyson has grown from one man and one idea to a technology company with an ever-growing team of engineers and scientists at its core.
In the past four years, Dyson revenue has more than doubled and Dyson’s technology investments have tripled. By 2020, Dyson aims to hire another 3,000 engineers globally.
In September 2016 Dyson opened its new $320m 56 acre Technology Campus in Wiltshire, England. The new facilities provide 129 laboratories for future product development, with over 200 live technology projects as well as 50 active research programmes with 40 universities around the world. The Campus employs 3,500 Dyson people, and will be home to the Dyson Institute of Technology when it opens in September 2017.
In February 2017, Dyson opened the doors to Dyson’s new Technology Centre in Singapore, as part of a $420m investment. The new facility has the latest development labs, bringing together the latest hardware and software expertise. Dyson plans to grow the Singapore-based engineering team by 50 per cent. Located in the heart of Singapore’s start-up community and next to the National University of Singapore, the new Centre’s engineering teams will focus developing new technologies for the future.
Chris Osborn – Head of Category – Personal Care
Straight from a degree in Industrial Design at Brunel and into a job at Dyson, Chris has worked across almost all Dyson technologies. His projects include Dyson’s the DC25 Multi Floor, DC38 Multi Floor and DC40 Multifloor bagless vacuum cleaners as well as the first bladeless fan – AM01.
Early life at Dyson was about washing socks and muddy shorts. His first project upon joining in 2002, was the CR01 washing machine.
Chris headed up Airblade in May 2012 and spearheaded the production and launch of the new Airblade machines to market. Following this, Chris moved to the Floorcare team in 2013, where he was Head of Category, driving innovation and development across Dyson’s vacuum cleaner range. .
Now the Head of Category for the Personal Care team, since July 2016, Chris played a major role in helping to steer and shape the development and launch of the Dyson Supersonic hair dryer and is leading on other exciting developments to revolutionize the world of beauty.
Sir James Dyson
James Dyson is the Chairman and Founder of Dyson. Working with Dyson’s 3,500 engineers and scientists he develops products which solve problems ignored by others through the application of science and technology. Dyson is currently investing $3billion in new technology including a $320m expansion of its research and development headquarters in Malmesbury. Through this investment it is growing its research programme with universities and deepening its in-house expertise in core technology areas such as batteries, motors, robotic vision systems, machine learning, artificial intelligence and material science.
Dyson has its own operations in 75 countries. Over 95% of Dyson’s expanding portfolio of technology is exported 16% to Europe and 84% to the rest of the world. This conforms to the pattern of world trade. Dyson products now span autonomous household vacuums, connected air purifiers, fans and humidifiers, lighting, hand dryers and the recent addition of the Dyson Supersonic hair dryer which was revealed in 2016.
This year, James will open the Dyson Institute of Engineering and Technology on-site at the headquarters in Malmesbury, Wiltshire. The Dyson Institute will teach the next generation of engineering enthusiasts, with its fist intake joining this September. It will be a centre of engineering excellence for people with a passion for solving problems and a fascination for how things work.
Sir James was elected a Fellow of the Royal Society in 2015, and in the 2016 New Year Honours was appointed to the Order of Merit. James was awarded a CBE in 1996 and a Knight Bachelor in the 2007.
The Dyson Family Office has farms and estates in Lincolnshire, Oxfordshire, Gloucestershire and Somerset. These are all direct farmed by their farming company, Beeswax Dyson Farming.
The James Dyson Foundation is James Dyson’s charitable arm. Founded in 2002, its principal objective is to inspire through its work in schools and universities the next generation of engineers. It does this with scholarships, engineering workshops, university partnerships and the annual James Dyson Award, an international student design competition. The Foundation also supports medical research and hospitals and charities in the region where Dyson is headquartered. Since its conception, the James Dyson Foundation has donated $76m to further its charitable objectives.
Jake Dyson
Jake joined the Board of Dyson as a Non-Executive Director in 2013; and in 2015 his business, Jake Dyson Light, joined forces with Dyson. Jake studied industrial design at Central St Martins in London, and worked as a designer in the retail sector after graduating. In 2004, he set up his own company inventing, manufacturing and selling LED lighting, intended to overcome the shortcomings associated with existing lights. Jake and his team brought two new product families into the Dyson business – CSYSTM task lights and Cu-BeamTM suspended lights – and Jake continues to develop lighting products, while playing a broader role in the strategy of Dyson’s future technology development. As the eldest son of James Dyson, Jake has first-hand understanding of how family ownership enables investment in R&D over long time frames – and he used to spend his school holidays helping his father build vacuum cleaner prototypes in the Coach House.
© Press Release 2017
