Amman, 09 April 2011 - In line with its dedicated efforts to developing the dairy and milk industry, raising product quality, and diversifying its product range in the Jordanian market, Teeba Investment for Developed Food Processing Company - owner of the Almarai brand in Jordan - recently launched its new 100% Fresh Milk product in Jordan.

Almarai 100% Fresh Milk, manufactured according to the same quality standards adopted by the Saudi market, contains all the necessary nutrients to maintain perfect health, and is rich in basic vitamins, minerals and proteins. Designed for consumers who favor the classic natural taste of milk and who wish to receive the best nutritional value, Almarai Fresh Milk is essential for a balanced diet as it provides the body with the calcium it needs for strong bones and a powerful immune system.

Teeba Investment produces Almarai 100% Fresh Milk from its own cattle farms which are managed according to best international practice, while the milk is processed at the company's state-of-the-art factory. By leveraging its staff's considerable expertise and collaborating with Almarai KSA to research and develop new products, Teeba Investment ensures the launch of a unique range of premium goods in its market.

Almarai Fresh Milk is available in 200ml and 1L sizes, and is offered in two categories: Full Fat Fresh Milk, which contains all the basic nutritional elements needed to stay healthy; and Skimmed Fresh Milk, which offered complete nutritional value but is devoid of fat, making it a suitable choice for dieters.

Mr. Mohamed Saada, Teeba Investment's General Manager, affirmed the company's commitment to introducing premium, fresh, fortified dairy and milk products to the domestic market under the Almarai brand by adhering to the latest cutting-edge technologies and best international practice. He added, "Our primary objective is to diversify our products and ensure high quality and superior taste to cater for the demands of the Jordanian market and satisfy our consumers' preferences."

Teeba Investment's Fresh Milk is an extension of the Almarai product portfolio, which includes UHT Milk, Flavored Milk, as well as a variety of delectable cheeses.

It is worth noting that Teeba Investment's products are offered under the three trademarks it owns in Jordan: Teeba, which provides a range of dairy products that includes yoghurt, labaneh, jameed, shaninah, and zabadi; Almarai which offers a variety of cheese and milk products; and Tropicana, which comprises a wide variety of juices.Listen

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This news release has been distributed by Bidaya Corporate Communications on behalf of Teeba Investment for Developed Food Processing Company.  

For more information or assistance please contact us on the below number:
Tel: +962 6 5692008/9
Fax: +962 6 5692007
P.O.Box: 930391,
Amman 11193,
Jordan
E-mail: media@bidayacorp.com

© Press Release 2011