Dubai, 2nd June, 2007: Technogym, the leading provider of premium fitness appliances world wide will take part at the Hotel Show 2008 from 8th -10th June 2008 situated at hall no.5, stand F221, at the Dubai International Convention Centre. The Hotel Show 2008 will occupy the Zabeel Hall through to Hall 6, including the Al Multaqua Hall and the Pavilion.

Mr. Christian Dietrich, Managing Director, Technogym Emirates, said, "Technogym's presence at the Hotel Show 2008 is to confirm our leadership in the hotel business in the Middle East. This year Technogym has devised a new look, new feel element to its professional line of equipment, showcasing the newest impression of the Kinesis professional, as well as the Kinesis Personal. Flexability will also be displayed and will demonstrate its use in effective stretching and lower back pain prevention for the fatigued travelers."

He further commented, "Technogym provides complete and tailor-made solutions for every type of business operator. We work with Wellness & Fitness Clubs, Rehabilitation Centres, Medical and Sport Clinics, Hospitality Facilities and Corporate Fitness areas. We support our business partners by providing the total wellness solution and define new standards for the industry.Our belief is that the greater the support we provide, the more profitable the relationship will become for everyone."

The Technogym trainers at the booth will be available to exhibit Technogym's over all wellness concepts through design and innovation. The Kinesis Personal is the ultimate in designer furnishing for home fitness or wellness spaces. It returns you to the origins of human movement, freeing you to re-discover the four fundamental physical abilities: endurance, balance, strength and flexibility. The benefits of following a wellness program with Kinesis include; increased strength, greater flexibility, improved resistance, better coordination, improved posture control and better breathing control.

Kinesis™ Professional has a unique concept, "Three Dimensional Movement", allowing movements to be easy and natural without restrictions. Technogym® has dedicated particular care to design and furnishing, creating the Kinesis™ wall with a unique look and feel that epitomizes the "Kinesis" space.  

Flexability™ equipment maintains the correct alignment of the spine and core while providing a modulated lengthening of the anterior muscles of the trunk and lower limbs. Comfort, stability and easy access ensure that ANTERIOR and POSTERIOR are suitable for all types of users and most beneficial to those who sit for extended periods of time.

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About the Hotel Show 2008
The Hotel Show offers exhibitors a platform for introducing and demonstrating new product, and meeting and exploring business opportunities with new and existing clients in a booming hospitality market that stretches from the Middle East to North Africa.

The Hotel Show 2008, offers hospitality professionals a comprehensive showcase of essential products, services and technologies to choose from. It is the ideal place to source the latest products and services for all aspects of the hotel, catering and leisure sector.

This is a networking opportunity par excellence, where industry professionals and the suppliers they rely on, can meet to discuss the future of their industry.

About Technogym:
With a consolidated 2005 turnover of €336 million, Technogym continues to be the leading provider of premium fitness appliances in Europe, Asia and South America, and among the top 3 in the world. An innovative vision and a staunch commitment to promoting a better lifestyle through regular physical activity, a healthy diet and a positive mental approach is how Technogym defines Wellness. The Olympic Games of Beijing 2008 will use Technogym® to achieve champion performances. At its fourth Olympic appointment as official supplier of fitness equipment (Sydney, Athens, Torino and Beijing), Technogym continues to attend to customers wellness needs, from beginners to advanced.

Issued on behalf of Technogym by ekadaa Public Relations, Dubai.

For further information please contact
Alisa D'souza
Tel: (+9714) 3912072;
Fax: (+9714) 3904740;
email: alisa@ekadaa.com

© Press Release 2008