Presents 'Happy Returns' for NRI customers

New Delhi, July 26, 2015: Tata Housing, one of the fastest growing real estate companies in India and the country's leading real estate developer today announced the inauguration of their international office in Dubai, UAE to meet the growing demand from consumers in the region. This office will further strengthen its global presence, in addition to existing international offices in the Maldives and Sri Lanka.

The company has announced a limited period offer "Happy Returns" to celebrate the opening of its international office for NRIs. Under the scheme, the customer will get 72,000 - 1,000,000 Jet Privilege Miles on the purchase of a home across the Tata Housing projects in India. This offer is applicable to any customer living outside of India with a valid non-resident Indian status including Indian passport holders, those having valid work permits outside India and green card holders.

Speaking on the strategic move, Mr. Brotin Banerjee, CEO & Managing Director - Tata Housing said, "With the opening of our Dubai office, the company will reach out to NRIs who constitute more than 30 percent of the population in the UAE. The Gulf market has witnessed rapid strides in the past decade with Gulf Cooperation Council (GCC) contributing to more than 50 percent of our international sales. Opening this office in Dubai reaffirms our commitment to this important market and will enable us to provide support to our increasing number of customers from the UAE."  

Mr. Banerjee added, "Opening of our office in Dubai is in line with our efforts to provide the best in class service to our prospective consumers. With the overwhelming response received from the NRI customers; we believe this is the right time for NRI's to buy their dream homes in India. Currently, NRIs contribute between 15-20 percent of our total sales and this has been increasing in the last few years.

We expect this to increase to 25-30 per cent in the next 3-4 years."

The free miles will be credited to the customer's Jet Privilege account post realization of 20 percent payment by the customer. In case, the customer does not have a JP Account, then a new account will be created using the customer's name and email id and these miles will be credited to him.

The company is developing large townships and differentiated theme based projects in major and mini metros. As a comprehensive real estate developer of choice, Tata Housing straddles across all consumer segments from value to luxury housing, by offering products ranging from Rs. 12 lakhs to Rs. 14 crores. All projects developed by Tata Housing are certified sustainable green developments, designed by top internationally renowned architects. The company has projects across Mumbai, Lonavala, Talegaon, Pune, Ahmedabad Goa, Gurgaon, Chandigarh, Bengaluru, Chennai, Kolkata and Bhubaneswar. 

About Tata Housing Development Company Limited
Established in 1984, Tata Housing is a closely held public limited company and a subsidiary of TATA Sons Limited. TATA Sons Limited holds 99.86% of equity share capital of the company. Since its revival in 2006, the company has grown exponentially establishing itself as the fastest growing real estate developers in India, with 70 million sq.ft under various stages of planning and execution and an additional 19 million sq. in the pipeline. Tata Housing has stood out in the industry with quality construction, ethical and transparent business practices, rapidly acquiring an image as a Quality Conscious and Reliable Developer.

Today, Tata Housing is developing large townships and differentiated theme based projects in major and mini metros. As a comprehensive real estate developer of choice, Tata Housing straddles across all consumer segments from value to luxury housing, by offering products ranging from Rs. 12 lakhs to Rs. 14 crores. All projects developed by Tata Housing are certified sustainable green developments, designed by top internationally renowned architects. With strength of over 700 employees, and presence in Mumbai, Lonavala, Talegaon, Pune, Ahmedabad Goa, Gurgaon, Chandigarh, Bengaluru, Chennai, Kolkata and Bhubaneswar; the company is now in the process of expanding its footprints to other parts of India across tier I and II cities. The company has also ventured into foreign markets such as Maldives and is actively exploring other markets including Sri Lanka and other South Asian countries. Tata Housing has been receiving various industry recognitions and accolades, both on domestic and international platforms. For additional information, visit: www.tatahousing.in

For further information, please contact:
Tata Housing
Amit Nanda | amitnanda@tatahousing.com | +91 9820103119

Rediffusion/Edelman
Mehak Kapur | mehak.kapur@edelman.com |+91 9910039670

Avanti Shirname | avanti.shirname@edelman.com | +91 7506057764

© Press Release 2015