Tameer sees 'eye-to-eye' with investors on importance of sustainable development

Dubai - October 05, 2008: In a move that reflects the growing tide of environmental awareness around the world, leading regional developer, Tameer Holding, has announced the launch of its new, LEED-certified sustainable project in the heart of the Arjan district in Dubailand - Eye Park.

Comprising two symmetrical sets of three mixed-use towers facing each other over a central oasis, the elegant, functional and modern Eye Park will offer the ultimate business location in a premiere sustainable development project that will have significantly less environmental impact than most buildings in Dubai. Together, the towers will comprise a total built-up area of close to two million square feet that offers 1,370 luxury units, a resort-like amenity floor, boutiques and restaurants, and ample parking.

The design of the towers is an eclectic combination of elegance and stylish modernism that will provide an Art Deco feel, reminiscent of 1920's New York. Each of the Eye Park towers will sit atop a graceful podium, adjoining a central park plaza filled with oasis palms and water, while the curved façade of the base of the towers will echo the central 'eye' at the centre of the park - a work of art that will become a landmark of international renown. Dramatic lighting will transform the towers into columns of light visible for miles around.

Speaking of the project, Tameer CEO, Ghassan Sakhnini, stated that the Eye Park project directly represents Tameer's commitment to continue to provide exactly what its clients and investors are looking for, and to remain ahead of the rest when it comes to globally important issues such as 'green' building and sustainable development.

Mr Sakhnini said, "At Tameer we believe that our clients and investors have an important role to play in our business, and so we listen to what they have to say. We have chosen to develop the state-of-the-art, sustainable Eye Park project as a result of the increased interest in sustainable development and the environment, and to demonstrate to our clients and investors that we see eye-to-eye with them on these important matters."

Eye Park's design and development team will adhere strictly to the guidelines of the Leadership in Energy and Environmental Design (LEED) Green Building Rating System, and has already been registered with the World Green Building Council for silver certification in the 'New Construction' and 'Core and Shell' categories. The fact that there are comparatively few LEED-certified projects in Dubai makes the Eye Park development exceptional in ways going beyond aesthetics and design, and providing yet another differentiating factor.

"The design team have taken the issue of the sustainability of Eye Park very seriously, and have implemented sustainable design features across all areas of the project, including landscaping and site, energy and atmosphere, and materials and resources, in order to decrease the environmental impact of the project as much as possible," added Mr Sakhnini, "and we have also ensured that Eye Park adheres to the Arjan Sustainable Design Principals."

Located in Dubailand, Arjan is an 11 million square foot mixed-use development inspired by the glamour of 1920's New York architecture combined with modern building techniques, and forms Dubai's top location for a self-sustaining community. Residents and visitors will be able to enjoy eco-friendly living among the district's interlinking elliptical boulevards, pedestrian plazas, inspiring water features and themed entertainment and cultural centres. And by focusing on indigenous resources, climate and energy efficiencies, Arjan will minimise its contribution to global climate change, making it an even more compelling place to live.

Tameer, which is a Gold Sponsor of Cityscape Dubai 2008, is showcasing the Eye Park development at the prestigious event.

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About TAMEER
Dedicated to the meticulous creation of comfortable living spaces and inspirational work environments, TAMEER Holding emerged with an ambitious vision of developing as the most trusted brand name in real estate during a time when the Middle Eastern real estate sector was defining itself. TAMEER's commitment to pursuing perfection and its relentless search for innovation, distinguished it as one of the pioneers that set the standards for the market from its inception.

TAMEER has experienced rapid exponential growth, increasing from a handful of dedicated individuals in 2005 to a diverse team of several hundred professionals today, simultaneously cultivating its project portfolio to over 30 landmark developments in the UAE, the GCC and the greater MENA region.

Selecting the most prestigious and premium locations, TAMEER's landmark developments include the iconic Tameer Towers, at Shams Abu Dhabi on Al Reem Island; The Gate Towers, a joint venture with Sorouh; Princess Tower in Dubai Marina, one of the world's highest residential structures; and the technologically ground-breaking Platinum Towers at Business Bay.

For more information, please contact:
Denise Chamassian
Manager, Public Relations
Marketing Department
Tameer Holdings
+971 4 601 0600
 
Rola Shalak
Assistant Manager, Public Relations
Marketing Department
Tameer Holdings
+971 4 601 0600
www.tameer.net

Wajih Halawa
Account Manager
SAHARA Communications
Tel: +971 4 329 8996
Fax: +971 4 329 8995
Mobile: +971 50 240 3357
E-mail: wajih@saharagcc.com

© Press Release 2008