DUBAI, United Arab Emirates, September 9th, 2007 - HP and MTV today announced "Take Action. Make Art." - a global design competition that challenges young people around the world to create graphics for a special edition HP notebook PC.
Contest entrants are encouraged to submit ideas from subjects they are passionate about, whether it's related to fashion, music, the environment or peace.
The winning design will be selected by a panel consisting of Shaun White, snowboarding Olympic gold medal winner and one of the "achievers" featured in HP's "The Computer is Personal Again" marketing campaign; HP designers; members of the MTV creative team; and Goodby, Silverstein & Partners advertising experts.
The winning submission will then be used in the design of a special edition HP Pavilion notebook PC using the company's innovative HP Imprint finish.
"We are challenging youths to develop something more than just cool, hip designs," said Satjiv Chahil, Senior Vice President, Global Marketing, Personal Systems Group, HP. "Imagine that your design is a positive thought, a belief, a message you want to broadcast to the world. We want young people to show us what is personal to them by incorporating that thought into the design itself."
Contestants can submit a design along with a brief explanation at www.mtv-tama.com starting today through Oct. 17. In addition, MTV viewers can win cool HP products by logging on and voting for their favourite design.
"We are delighted to extend our global partnership with HP further with the 'Take Action. Make Art.' global notebook design competition," said Marc Weinhouse senior vice president, Viacom Brand Solutions Global. "With the Meet or Delete programme we have been able to illustrate that there is nothing more personal to young adults than their computers. 'Take Action. Make Art.' further demonstrates the power of self expression and their ability to be part of a uniquely personal HP and MTV experience. This competition is groundbreaking in its global scale across all MTV properties and touchpoints including on-air, online and mobile."
The winner of the competition will be invited to attend the MTV Europe Music Awards in Munich, Germany, in November as a special guest of MTV. At the show, the new limited edition 14-inch diagonal HP Pavilion notebook featuring the Intel® Centrino® Duo processor technology will be showcased. The winner also will be invited to visit several HP sites, including Tokyo and Houston, to witness his or her design as it makes its way through the notebook development process.
The competition will be promoted by on-air and online activities across MTV's global network directing viewers to a custom MTV and HP website.
The notebook is expected to be available to consumers worldwide in March 2008, and winning designs from runners-up in Asia, Europe, Latin America, Middle East and the United States will also have their personal expressions created into adhesive notebook "skins" available to consumers around the world.
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About HP
HP focuses on simplifying technology experiences for all of its customers - from individual consumers to the largest businesses. With a portfolio that spans printing, personal computing, software, services and IT infrastructure, HP is among the world's largest IT companies, with revenue totaling $100.5 billion for the four fiscal quarters ended July 31, 2007. More information about HP (NYSE: HPQ) is available at www.hp.com.
About HP Middle East
HP is the largest technology and solutions provider in the Middle East with 670 employees and subsidiaries in Dubai, Abu Dhabi, Riyadh, Khobar, Cairo, Ramallah, Oman and 2 service Joint Ventures in Kuwait and Bahrain servicing the GCC, Egypt and the Levant. HP has been present in the Middle East since 1968 and opened its first regional office in 1994. HP Middle East is the market leader for enterprise, small and medium business and consumer technology products and offers a large portfolio of solutions and services in various business domains.
More information about HP in the Middle East is available at www.hp.com/me
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