TAG Heuer announced the Middle East launch of a sparkling array of new, ultra-glamorous and totally irresistible TAG Heuer timepieces for women. Diamond-rich and supremely feminine, these new jewelry editions reflect the core values of TAG Heuer: prestige, elegance, and daring, cutting-edge design.
Self-confident and poised, seductive and determined, fashion-focused yet independent-minded, utterly feminine yet not shying away from masculine accessories, the glamorous TAG Heuer woman doesn't follow trends, she sets them!
Take a journey into the captivating world of luxury and desire and discover what the TAG Heuer women is made of... Strength and Beauty more than ever!
CARRERA LADY MECHANICAL CALIBRE 4 JEWELRY COLLECTION
Finally, prestigious women-only versions of the iconic racing legend
The motor sports-inspired series first launched in 1964 and worn by legendary Grand Prix driver Juan Manuel Fangio, the Carrera celebrates TAG Heuer's unique link with the world of professional motor racing.
A new ultra-feminine version of the iconic Carrera is now available for the TAG Heuer woman who shares the brand's driving passion. The sparkling jewelry edition is decked out with classic Carrera features: unique case design, superlative Calibre 4 automatic mechanical movement (a rarity in women's watches), water resistance to 50 meters, brilliant TAG Heuer dial logo, scratch-resistant sapphire crystal and caseback, and 5-row alternately polished and fine-brushed steel bracelet with solid steel clasp and safety push buttons. The ultra-chic 27mm case is available with unadorned polished steel bezel or diamond-rich bezel set with 54 Top Wesselton diamonds (0.51 cts). The dazzling dial sports 13 Top Wesselton diamonds (0.098 cts) with spiral effects in high-fashion white mother-of-pearl or black.
TAG HEUER FORMULA 1 CHRONOGRAPH DIAMONDS
"The glamorous sports watch with cool, casual attitude" now has serious bling
First launched in the 1980s, the TAG Heuer Formula 1 is the emblematic casual sports watch proudly worn by Formula 1 champions such as Lewis Hamilton or Kimi Räikkönen. In 2005, an innovative TAG Heuer Formula 1, specially designed for women and brilliantly studded with 120 diamonds on the bezel, became an instant hit among sports and glamour fashionistas around the world. To build upon this trend and push its unique fusion of sports and glamour to a new level of prestige, TAG Heuer is now introducing a glittering chronograph to the TAG Heuer Formula 1 Diamonds Collection - for women who want chic design and serious sports-inspired functionality.
A dazzling chronograph version of its bestselling predecessor, the TAG Heuer Formula 1 Chronograph Diamonds has a 37mm case size and 120 Wesselton diamonds (0.75 cts) on the polished, fixed stainless-steel bezel. With chronograph functions accurate to 1/10th of a second, it sports a fine polished and engraved steel case and a pink or white mother-of-pearl dial adorned with 11 Wesselton diamonds (0.081 cts).
Two sexy strap options are available: 3-row-alternate polished and fine-brushed steel bracelet with double-safety clasp and extension system or an ultra-satiny Nizza strap with folding clasp.
-Ends-
TAG Heuer, the leader in prestigious sports watches and chronographs since 1860, is one of the largest and fastest growing luxury Swiss watch Brands. The Swiss watchmaking legend draws upon its active engagement in the world of sports to create the most accurate measuring instruments and sports watches in the world. TAG Heuer is currently the first watchmaker ever to master luxurious Chronographs with an unsurpassed precision of 1/10th, 1/100th and 1/1,000th of a second. From the Olympic Games in the 1920s to its role as official timekeeper to within 1/10,000th of a second for the legendary Indy 500, TAG Heuer, in a constant quest for innovation, excellence, performance and prestige, continues to aim ever higher, as reflected in its partnerships with Team Vodafone McLaren Mercedes in Formula 1 and its two aces: Fernando Alonso, youngest ever and already two times Formula 1 world champion and Lewis Hamilton, GP2 world Champion in 2006. With two times Formula 1 world vice-champion and Scuderia Ferrari F1 driver Kimi Raïkkönen, with world number 1 golfer Tiger Woods and WTA star tennis player Maria Sharapova, with Nascar idol Jeff Gordon, Champcar three times world champion Sébastien Bourdais, promising talent Bruno Senna as well as Hollywood and Bollywood icons Brad Pitt, Uma Thurman, Pryanka Chopra and Shah Rukh Khan, TAG Heuer more than ever epitomizes Sport and Glamour.
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© Press Release 2008
