The world's first wrist-worn timekeeping system


Dubai, September 3, 2003: TAG Heuer, the worldwide reference in prestigious sports watches and chronographs has launched the first wrist-worn time-keeping system, the Microtimer. This unique chronograph celebrates the true sporting pedigree, which underlines the company’s heritage.
 
Recognised by the renowned Grand Prix d’Horlogerie, the Microtimer was awarded the Design Watch Prize. An international jury of experts, journalists and historians selected this avant garde timepiece from among the world’s most famous watchmaking brands.
 
Inspired by a piece first created in 1916, the Microtimer was the first mechanical sports timer enabling time measurements to within 1/1000th of a second. This represented an ultimate level of precision and a genuine technological breakthrough for the period.
 
Almost 90 years later, TAG Heuer has created an exceptional instrument by merging the qualities of a prestigious watch with the functions of a high-performance professional timekeeping system.
 
Digital to ensure optimal readability and functionality, this chronograph is a true representation of the brand’s undeniable know-how in the field of world-class sports timing. In addition to traditional functions such as displaying the time, date, alarm and dual time-zone, it enables the user to time a track race non-stop, while memorising each of the laps so as to provide an exact reconstitution of the whole race history and best lap time.
 
In short, the Microtimer is precisely the kind of innovation that only TAG Heuer – Official Timekeeper of the finest sporting events - could create.
 
Surpassing all existing standards, this model is in harmony with the brand’s intrinsic values of prestige, performance, avant-garde, precision and professionalism. The exclusive TAG Heuer movement required more than two years of dedicated development efforts on the part of brand engineers. The resulting fully integrated case and bracelet design ensures a pure, streamlined and ergonomic shape entirely devoted to performance.
 
Currently ranked fourth in the world luxury watch market, TAG Heuer has succeeded in asserting itself as a major player in the watch making business In parallel, through its Timekeeping division, TAG Heuer has consolidated its dominant position in the development and marketing of timing instruments and systems, particularly those used in motor racing, skiing and sailing.
 
The foundations of the corporate values have been built on its involvement in the world of sports, and particularly in Formula 1, where TAG Heuer has played a much-coveted role as Official Timekeeper of the FIA Formula 1 World Championship for over a decade. TAG Heuer is also a partner to the McLaren team and several of the world’s finest drivers.
 
-Ends-
 
Notes to Editors:
TAG Heuer, the leader in prestigious sports watches and chronographs since 1860 is the fourth luxury brand in the world watch market. TAG Heuer, has always looked to sports whenever it conceived or produced measurement tools to ensure more performance, more precision and more prestige, dating back to the first Olympic Games in the 20’s up to the Formula 1 World Championship of today. TAG Heuer SA is part of LVMH (Moët Hennessy Louis Vuitton), the world's leading luxury goods group.
 
For further information, please contact:
Kate Mullen/Deborah Plumstead,
ASDA’A Public Relations,
Dubai,
UAE
Tel: +9714 3344550,
Fax: +9714 3344556,
Email: info@asdaa.com
 

© Press Release 2003