Technology consulting company to participate as MEFTECH's official 'Digital Innovation Partner'

Synechron Digital Innovation Centre (SDIC)

For hi-res images: https://www.dropbox.com/sh/vmr94xo8tqhrrvq/AAAr0wDXT55F0GvwJUIlQ_QNa?dl=0

Sunday, March 6, 2016 - Dubai, United Arab Emirates: Synechron, one of the fastest growing global firms in the Digital, Business Consulting and Technology space, has announced its participation as the 'Digital Innovation Partner' for MEFTECH 2016 - one of the largest and most prestigious events convening the financial technology community at a large scale from across the Middle East and North Africa (MENA) region. This year, the premium event will be held on March 22-23, 2016 at Abu Dhabi National Exhibition Centre (ADNEC).

During the event, Synechron will be showcasing its digital service offerings and capabilities such as digital branch transformation, natural language, Artificial Intelligence (AI) and mobile app development at Booth # B10. As the official Digital Innovation Partner, Synechron will be giving attendees an opportunity to experience digital banking firsthand. The company will also be showing businesses how they can empower their brand by leveraging IT solutions, aiming to elevate the MEFTECH brand to an international event. David Horton, Head of Innovation, Synechron, will be presenting his insights in two sessions named 'The Customer of the Future' and 'Building the Millennial Branch'.

"The penetration of digital banking channels among retail banking customers in the UAE is witnessing an impressive pace nowadays. According to an estimate in 2015 by RFi Group - a global intelligence and media provider for the financial services industry, 82% of UAE customers are using at least one of the digital banking channels such as mobile, ATM, online banking, etc. Use of mobile devices for banking transactions has zoomed drastically over the recent years, leading to the overall growth of digital banking exponentially. The platforms like MEFTECH play a critical role in bringing together decision makers in the industry, exchanging ideas and sharing insights in this area. We are proud to be associated with this elite but niche industry forum in the form of a partnership," said Faisal Husain, Co-founder and Chief Executive Officer, Synechron.

"MEFTECH 2016's theme of 'Discovering why the future is digital' is exactly in line with Synechron's Digital capabilities and service offerings. Synechron has always remained at the forefront of providing best-in-class Digital service offerings to its clients across the world. We are already serving several prestigious banking and financial institutions in the Gulf region to help them offer out of this world user experience to end customers," said Vimal Sethi, Managing Director - Middle East, Synechron.

With a well-established presence in business consulting & technology spheres, Synechron is a leading global player in the Digital space that helps businesses stay ahead of the curve in everything from strategy to user experience, development and digital transformation. Driving it further in the last quarter, Synechron established 'Synechron Digital Innovation Center (SDIC)' in Dubai. The SDIC brings together a complete retail branch experience combined with several digital channels including mobile, tablet, touch walls, queue management, automation/ATM and mobile payments to fully illustrate the customer journey with an omni-channel approach. These areas of expertise of Synechron have resulted into the 'Best Digital Team' award which it won at Gulf Customer Experience Awards 2015 ceremony in January this year.

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About Synechron
Synechron, one of the fastest-growing digital, business consulting & technology services providers, is a $350 million firm based in New York. Since inception in 2001, Synechron has been on a steep growth trajectory. With 5,000+ professionals operating in 16 countries across the world, it has presence across US, Australia, Canada, UK, Japan, The Netherlands, Hong Kong, Singapore, UAE, Ireland, Germany, Switzerland, Luxembourg, Italy, France, and Development Centers in India. For more details, visit us at www.synechron.com.

About MEFTECH
MEFTECH is the largest and most prestigious event that convenes the entire financial technology community from across the Middle East and North Africa (MENA) region. Featuring industry-leading conferences, a tightly focused trade exhibition and much more, MEFTECH is the definitive platform where top decision-makers share insights with technology providers and collaborate to rethink financial services. Year after year, MEFTECH attracts the financial industry's best and brightest minds, serving as a conduit for innovative ideas and thinking. For more details, visit meftech.ae/about.

For more information, please contact:
Nisreen Sarryeh
nisreen@efikra.com

© Press Release 2016