Special presentation will emphasize the use of smarter analytics for business performance
Dubai, United Arab Emirates: With over 10 years of Business Intelligence expertise in the Middle East and serving over 60 banks, Sybase Products Middle East a market leader in analyst reports will use MEFTEC 2011 as a launch pad for 'aspectus' - Retail Banking Analytics for the region. Sybase will also be exhibiting its range of products at Stand J10, ADNEC, Abu Dhabi on May 30th - 31st, 2011.
Based on Sybase's regional experience and research, 'aspectus' has been developed as a best of breed technology for single department or as a full-fledged analytics solution. While most regional banks are currently focused on retail banking, 'aspectus' provides the opportunity for future expansion of the program into growth areas that include corporate, finance and risk management. The program is low in terms of cost of ownership and has a critical impact on reducing operational costs and capital expense.
Tony Achkar, General Manager, Sybase Products Middle East, said, "The launch of 'aspectus' at MEFTEC is a reflection of our commitment to the region. Initiated by our understanding of the industry requirement to remain up-to-date on market trends and consumer needs, 'aspectus' is specially designed by Sybase Products Middle East as a jumpstart solution with a robust combination of best technology and architecture."
"Our regional knowledge base and strong network within the financial sector, coupled with the international strengths of Sybase ensure that our products and services are geared towards meeting the challenges of this vital sector. MEFTEC provides us the platform to meet and work closely with decision makers of the industry." Achkar added.
Available as a packaged business intelligence solution, 'aspectus' offers outstanding value to organizations that require data warehousing. On the business front, 'aspectus' accelerates and improves decision making, provides clear ROI and enables cost control. With a short implementation period of three to four months, it saves on resources and reduces local efforts while also providing unlimited expandability.
Technically, 'aspectus' is developed based on best practices and domain knowledge of industry experts and is backed by strong support from the data design and architecture fields. Sybase Products Middle East has ensured that 'aspectus' will have adapters for popular core banking systems and consists of an integrated environment of several technologies.
Yves Khoneisser, General Manager Professional Services at Sybase Products Middle East, Turkey and Central Europe, will also be presenting on 'How to Use Smarter Analytics to Improve Business Performance' at MEFTEC on May 30th, 2011. Through a range of case studies from across the world, the presentation will demonstrate how retail banking analytics can deliver a clear and fast approach to improve operational performance, reduce time to market and increase ROI. Cost benefits and implementation processes will also be touched upon.
The overall IT spends in 2010 within the FSI sectors witnessed a growth of 8% over the previous year, and is expected to grow around 12% this year. With some of the most sought after solutions in terms of eBanking, Mobile Commerce and Business Intelligence addressed to the Conventional and Islamic Banking sector, Sybase Products Middle East looks at strengthening their association with the industry at MEFTEC.
"Current worldwide trends in financial technology are geared towards private and hybrid clouds, security, mCommerce and analytics. Sybase with its international reach and world class products maintains its role as one of the market leaders in this sector and works closely with the Islamic Banking sector that is expected to see tremendous growth in the coming years" Tony Achkar added.
-Ends-
About Sybase
Sybase, an SAP® company is an industry leader in delivering enterprise and mobile software to manage, analyze and mobilize information. We are recognized globally as a performance leader, proven in the most data-intensive industries and across all major systems, networks and devices. Our information management, analytics and enterprise mobility solutions have powered the world's most mission-critical systems in financial services, telecommunications, manufacturing and government.
Sybase in the Middle East is being represented by Sybase Products Middle East who has been serving the region for more than 15 years and has offices in Saudi Arabia (Riyadh), United Arab Emirates (Abu Dhabi & Dubai), Kuwait (Kuwait City), Qatar (Doha), Manama (Bahrain) and in Lebanon (Beirut).
For more information: www.sybase.ae. Read Sybase blogs: blogs.sybase.com. Follow us on Twitter at @Sybase_ME.
For further press information, please contact:
Michelle Silva,
Oak Consulting FZC,
Mob: +971 50 781 8568
© Press Release 2011
