Mobile Commerce Leader Also Recognized for Contributions to Mobile Money Transfer and Mobile Banking Sectors

United Arab Emirates, Dubai - February 13, 2012 - Sybase 365, a subsidiary of Sybase, Inc., an SAP company and the global leader in mobile messaging and mobile commerce services, today announced it is the recipient of the Mobile Payments Award in Juniper Research's Future Mobile Awards 2012 for Mobile Commerce. Sybase 365 also received high commendations for its Mobile Money Transfer and Mobile Banking services.

 "Sybase 365 is a pioneer of the mobile economies in both developed and emerging markets and we are honored to receive recognition for our commitment and contribution to the mobile payments, money transfer and banking sectors," said John Sims, President, Sybase 365. "At Sybase 365, we have a commitment to delivering innovative solutions that allow financial institutions and mobile service providers to engage their customers in unique mobile scenarios that expand opportunities and markets, while delivering value in the lives of consumers."

The winners of the Juniper Research Future Mobile Awards are decided by a panel of expert judges on criteria including product range and innovation, geographic market penetration, evidence of commercial campaigns, partnerships and potential future business development. Awards are given to companies that have made a significant contribution to their sector and are poised to make a considerable market impact in the future.

"We commend Sybase 365 for its long-term commitment and innovations within the mobile commerce market over the past year and into the future. Sybase 365's extensive customer base, comprehensive mobile commerce platform and extended relationships with third-party partners make the company a key player in developing and furthering the mobile commerce ecosystem that will impact the industry's continued growth," says David Snow, Senior Analyst, Juniper Research.

Sybase 365 received the Mobile Payments award for its Mobile Payments solution which enables payments, mobile wallet capabilities and loyalty services. Juniper Research highly commends Sybase 365's retail and corporate mobile banking services, as well as its mobile money solution that delivers branchless banking to the unbanked and under banked in emerging and developed countries.

The Sybase 365® mCommerce solution powers some of the world's most advanced mobile commerce ecosystems. The complete and comprehensive mobile commerce platform provides a service oriented architecture (SOA) for true dynamic real-time integration and rapid application deployment. The solution supports all mobile channels, including SMS, USSD, mobile browser, downloadable client and SDK, and works on any mobile device, on any network, and with any language or currency, around the world.  

To learn more about Juniper Research Future Mobile Awards, visit http://juniperresearch.com/award.php?id=14.

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About Sybase 365
Sybase 365, a subsidiary of Sybase, Inc. (an SAP company; NYSE: SAP), is the global leader in enabling mobile information services for mobile operators, financial institutions and enterprises. We provide our customers with the widest offering in SMS, MMS, GRX, IPX interoperability, end-to-end mobile commerce solutions, innovative mCRM, mobile marketing and content delivery services. Sybase 365 processes more than 1.8 billion messages per day, reaching over 900 operators and 5.5 billion subscribers around the world. For more information, visit: www.sybase.com/365. Read our blogs: http://blogs.sybase.com. 

Sybase and Sybase 365 are trademarks or registered trademarks of Sybase, Inc. All other company and product names mentioned may be trademarks of the respective companies with which they are associated. ® indicates registration in the United States.

© Press Release 2012