Dubai, September 23. When it comes to colouring hair it can be a nerve-wracking experience especially when you don’t know what the end result will be. University students were given the chance to experiment and overcome those fears to achieve the look they desire before colouring their hair thanks to the introduction of the Wella Virtual Makeover.   Wella has revolutionized the hair cosmetics industry in the Middle East, by combining the power of technology with unrivalled colour expertise to develop the Wella Virtual Makeover Studio, which helps consumers choose a particular colour and offers expert advice on the correct technique to use to achieve the desired look.
 
Following a successful tour through shopping malls and supermarkets across the GCC, the Wella Virtual Makeover Studio embarked on a new road show at university campuses across the UAE, Kuwait and KSA.  

The Wella Virtual Makeover proved a major draw card with hundreds of students visiting the studio to change their hairstyle and colour on screen to decide on which new look best suited them. All visitors received a complimentary copy of the Wella Virtual Makeover on CD-ROM.
 
The Virtual Makeover Studio toured several colleges and universities across the region including Abu Dhabi, Dubai, Kuwait, Riyadh, Dammam and Jeddah.
 
So students can now step out, and get that new look they only dreamt of until now.
 
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About Wella Middle East
Wella Middle East has grown from strength to strength since its Middle East Market debut in 1955, and opened its Dubai based regional office in 2000. Wella Middle East comprises a highly qualified 12-strong team, who together oversee the entire GCC region, with further growth expected to continue in 2002 and beyond. 

About Wella AG
Formed on July 1, 1880 by Franz Ströher, Wella is Germany’s largest and the world’s second largest - producer of hairdressing products (Colour, Style and Care) for home and professional use. Headquartered in Darmstadt, Germany, Wella employs approximately 17,000 people world-wide and is represented in 150 countries with its innovative and high quality products. For more information about Wella please visit www.wella.com.

© Press Release 2003