Grass Roots Middle-East, the region's leading business performance specialists, have made a new appointment to expand its expertise in customer service measurement. Cathy Sparkes joins Grass Roots as a Project Manager to work with major regional brands on improving business efficiency and performance.
As well as designing customer service measurement projects, Sparkes will be overseeing the Grass Roots mystery shopping programme. As a measurement tool, a mystery shopping programme can be vital to drive customer loyalty as it helps identify examples of good performance and areas for improvement. With over a database of over a thousand members from across the Middle East, Grass Roots operate the region's most comprehensive mystery shopping programme.
With a background in IT and web-based project management, Sparkes brings to Grass Roots extensive experience in customer service measurement. Prior in moving to Dubai, Sparkes a major construction project management consultancy and also a consultancy specialising in financial technology research carried out on measurement projects for the financial services industry. Whilst in Dubai she has undertaken consultancy and project management work with a number of eminent companies. and a major Dubai developer within their project management team.
Commenting on the Sparkes appointment, Mark Spicer, Operations Director of Grass Roots, said; "Cathy joins Grass Roots at a time of growth and excitement for us in the Middle East. In the current economic climate, savvy brands have realised that to attract and retain customer loyalty they must make sure their customers feel valued. With Cathy's wealth of knowledge in project management and customer service measurement we can deliver effective solutions to help our clients improve business performance."
As well as evaluating customer service through tailored mystery shopping programmes, Grass Roots portfolio of services includes, event management, motivational and reward programmes for employees, partners and customers.
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About Grass Roots
A leading international performance improvement company.
Conducts 100,000+ mystery shops per annum for clients in the Retail, Financial, Automotive, Telecomms and Leisure sectors.
Part of Grass Roots Group PLC, with offices in 16 countries.
Services cover communication, education, measurement, rewards and events.
Over 1000 clients.
325 employees.
Listed in the 2007, 2008 and 2009 Sunday Times list of Best 100 companies to work for.
For further information visit www.grassrootsmeasurement.com
For more information on Grass Roots in the Middle East visit www.grassroots.ae or contact Nana-Serwa Mancell on +971 4 321 5822, mobile +971 50 878 9667, or email nana.mancell@grassroots.ae.
© Press Release 2009
