Supported by the International Association of Business Communicators (IABC) - Europe & Middle East, the event will be held from 2nd - 3rd October 2011 at The Hyatt Regency Hotel in Dubai.
The first day of the conference features a Half-day workshop on restoring organisational brand via comprehensive internal and external crisis communications to reach both public and media to be conducted by Donald Steel Former Chief Communications Adviser from BBC - Reputation, issues and crisis manager and Associate Director of Johnston Associates Aviation PR as well as the UK Adviser in Communications of BBC, UK.
On the conference to be held, Mr Donald commented, "This conference takes place at a time when there are many challenges in the world of communications, from the growth of social media, to the many global PR crises occurring in every part of the world. It's more important than ever in these times to meet with other professionals and share learning and I look forward to hearing the latest thinking and case studies at this important conference." Later commenting on his workshop at the event he continued to state, ""I believe that planning and rehearsing for a crisis makes financial sense for a company or organisation. Research shows that companies who handle a crisis well hold their reputation and value far better than those who do not. It's cheap and easy to do. Through a crisis exercise, I'll be exploring some of the crisis rules that I've learned in my experience as Chief Media Spokesman at the BBC."
Companies in the GCC are aware that a strategic media communication campaign can strengthen a company's corporate or brand positioning. Long gone are the days of public relations activities linked to Marketing. Public relation is now tightly linked to media and events. Incorporating CSR activities into public relation initiatives is an excellent business strategy that an organisation can adopt into their business goal as a tool for global branding.
Featuring international presentations in this forum from Clare Woodcraft , Deputy Director of Shell Foundation, UK and Lindsay Eynon, President of UK Chapter 2010-2011 / Past President for 2011-12 of International Association of Business Communicators (IABC) - Europe& Middle East Region , delegates will gain insights on effective public relations strategies in establishing corporate credibility and enhancing reputation. Feedback from Lindsay on the industry today ," "In all the changes and challenges of today's business world, I think networking is more important than ever. It's invaluable to share ideas and expertise with fellow communication professionals, to boost your own knowledge and usefulness - to be more effective at work now, and to build your future career. No one can know it all, but we can all get to know someone who adds another perspective!"
Featured speakers include Yasser Al Khorabi , Middle East Advisory Board Member of CMO Council, Dr. Khalid Bomtaia , President of Quality Society of Bahrain, Bahrain who is also the Winner of PR Personality Award 2006, Khalid Al Qoud , Founder of Bahrain CSR Society, Mohamed Rahma , Director Corporate Communication of EGYPT AIR Holding, Egypt, Karim Seifeddine , Corporate Communications Head of CITIGROUP - Middle East and Pakistan, UAE, Robert Singleton, Online Marketing Executive of InterContinental Hotels Group Dubai Festival City, UAE, Haris Munif, Regional Brand Marketing Head of Samsung Middle East, UAE and Anne Bleeker , Co-Chair for Education/Professional Development MEPRA, UAE.
The Strategic Media Communication and Public Relation Conference is part of Marcus Evans' comprehensive portfolio of the Middle East conferences that offer professionals the unique one-to-one networking opportunities while featuring top speakers of the industry.
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© Press Release 2011
