Iconic 2006 HUMMER H3 put through its paces at UAE Ride and Drive Event

Dubai, UAE- 6th April 2006 -   The HUMMER H3, the latest addition to the iconic HUMMER family performed outstandingly at an adventurous Ride and Drive Event which took place at Jebel Faya area, between Dubai and Sharjah.  For three exciting and fun-filled days - VIP's, journalists and customers were invited to test the prowess of the 2006 H3 model on a challenging off-road course following its arrival into the showrooms of official HUMMER dealer in the UAE, Liberty Automobiles Company.

The H3 Ride and Drive got underway from the Movenpick Hotel in Bur Dubai. Led by a team of professional drivers, guests got the chance to experience the H3 as it negotiated a range of terrains, and enjoyed self driving of the H3 on a soft driving course . To turn up the heat a few notches, the H3 was then put through its paces on extreme terrain of 65 degree angle drops, demonstrating the unbeatable off-road capability of the H3.

"We are very excited about our media and customers driving the H3 and seeing it at its best - off road! The H3 Ride and Drive event was thoroughly enjoyed by those who were lucky enough to put this iconic vehicle to the test," commented Tayeb Al Rais, Managing Director of Liberty Automobiles Co., "Continuing the legacy of the legendary HUMMER brand, we expect the H3 to be a major success with our customers."

The iconic H3 packs all of the uncompromising HUMMER style and capability into its midsize dimensions. Roughly the same length as a midsize family sedan, H3 comfortably navigates city traffic and delivers HUMMER's trademark incredible crawling and climbing capability.

"The H3 is an extraordinary new presence in the world of midsize SUVs," said Chase Hawkins, Premium Brands Director, General Motors Middle East. "HUMMER has developed a passionate following because of its unmatched style and capability and the H3 extends that appeal by making the brand accessible to a broader range of potential owners."

Expected to seize leadership of off-road capability among mid-size sports utilities, the H3 will sell from AED 115,000.

The H3 encompasses a 3.5 litre 5-cylinder  engine and comes equipped with 220 horsepower and 225lbs-feet of torque. In addition to its uncompromising off-road capabilities, the H3 also provides all of the refinement, comfort and convenience required for enjoyable on-road driving.  It offers premium options such as a large electric sliding sunroof, a DVD-based radio and numerous customized accessories.

Personalisation is the key to the HUMMER lifestyle and the H3 offers endless possibilities for this, offering accessories such as roof/grille mounted off-road lights, additional underbody protection, hard cargo carriers and roof mounted carriers to carry bikes, snowboards, surfboards and other equipment to suit your lifestyle needs. Owners of the H3 can also go the extra mile and have their H3 painted any colour they choose!

The H3 incorporates structural enhancements designed to help in crash protection as well as a number of advanced safety systems to assist in both crash avoidance and protection, including a reinforced passenger compartment safety cage helps provide protection against side and front impacts, and a standard frontal dual-stage air bag system to offer additional crash protection.  

-Ends-

General Motors, the world's largest vehicle manufacturer, and AM General reached an agreement in December 1999 in which GM acquired exclusive ownership of the HUMMER brand name worldwide. The iconic HUMVEE is the original HUMMER, the cornerstone of the brand. 

In 2003, HUMMER introduced H2, reflecting an evolution of the brand and making HUMMER more accessible to a wider civilian audience. The HUMMER H2 SUT is an evolution of the H2 which adds even more flexibility for cargo requirements. 

The HUMMER H3, a more compact model, arrived to the Middle East in the latter half of 2005 as a 2006 model year.

Press Release 2006