Dubai, June 18, 2013: BPG Maxus, a member of Group M and WPP worldwide network, today announced that it has signed up with Sterling Parfums, one of the leading fragrance brands offering a wide range of cosmetics and Oriental fragrances, and Musafir.com - UAE's first premium-experience travel website, to handle their media planning and buying requirements.

The contracts came into effect immediately, and the first media engagements have already taken off for both Sterling and Musafir.com.

Sterling Parfums, which has created an enviable reputation with brands like ARMAF and ESTIARA, reiterated that the decision to sign up BPG Maxus was aimed at enhancing awareness and visibility of its brands through media.

Amit Vardhan at Sterling Parfums, said: "Sterling is proud of its association with BPG Maxus and we signed them after due diligence, considering their credentials,  strength and expertise as regional media house and their exceptional service through a friendly dedicated team. We were looking for an innovative and cost-effective media partner in the region, especially in our competitive landscape and BPG Maxus was the perfect solution for this."

Musafir.com, part of Universal Travel & Tourism, was set up in 2007 and over the last six years, the company has grown exponentially and currently has over 10 branches in the UAE and India. The company provides travellers with a complete travel planning experience, with the option to choose from 270-plus full service and low cost airlines and rooms in over 75,000 properties across the globe. The company had recently announced renowned Cricket Icon Sachin Tendulkar as its Brand Ambassador and a stakeholder.

Sachin Gadoya, Managing Director of Musafir.com, said: "Since our inception in 2007, we have always strived to work with the best partners and aspire for the extraordinary. Our decision to award the media business to BPG Maxus was based on a strong combination of factors including strategic planning, digital acumen, team strength and buying efficiencies. We are looking forward to leverage this partnership with BPG Maxus to offer the best experience to our customers."

In his comments, Satish Mayya, CEO of BPG Maxus, said: "We are excited to handle the media planning and buying business of Sterling Parfums and Musafir.com, which are very strategic wins for BPG Maxus. These wins will largely contribute to the continuous expansion of our operations across the MENA region. Our efforts are centered on leveraging our expertise in the region into focused and effective media strategies for our partners."

About Sterling Parfums
Sterling Parfums, one of the leading fragrance brands, was created in 1998 to provide a diverse range of cosmetics, oriental fragrances, Oud, Bakhoor and perfumes. Since then, Sterling Parfums has built an enviable reputation as one of the largest and leading companies in the Middle East supplying its products globally. Sterling Parfums brands like ARMAF and ESTIARA has built a very strong identity across several countries in a very short span of time. Sterling Parfums also offers diverse range of products featuring world-renowned icons as DC Comics' Batman, Superman, and the beloved Looney Tunes, Scooby-Doo, including Tom & Jerry and other Warner Bros. characters. Operating from its high-tech premises  in Dubai Investment Park, Sterling Parfums has become the regions specialist in contract manufacturing and own branded products across the beauty and personal care industry.

About Musafir.com
The word Musafir means 'traveler' in both Hindi and Arabic. Established in 2007, the site is the brainchild of Sheikh Mohammed bin Abdullah Al Thani, Sachin Gadoya and Albert Dias. Musafir.com, headquartered in Sharjah, now operates from 10 offices across India and the UAE with 8 new locations in the pipeline.

© Press Release 2013