Standard Chartered Bank, in association with VISA International, has announced the launch of a revolutionary new 'mini' credit card, the first of its kind in the UAE.
The new Standard Chartered VISA Mini Credit Card is almost half the size of a regular credit card and is an innovative payment tool that redefines and simplifies the shopping experience. With its stylish and practical design, it is convenient to carry as an accessory and is unique.
The Standard Chartered VISA Mini Credit Card is being offered as a companion card to full sized credit cards and provides a host of fashion, lifestyle and fitness benefits for customers. An impressive range of introductory gift vouchers are available to Mini Credit Card customers, as well as exclusive discounts at Damas, Paris Gallery, Le Meridien, Day Spa and many other outlets.
Jeremy Awori, Head of Consumer Banking at Standard Chartered Bank UAE, says, "We are extremely proud to launch the first Mini Credit Card in the UAE. This launch is a strong example of us leading the way and bringing to market new and innovative customer solutions. Customer satisfaction is our number one priority and we are confident that the Standard Chartered VISA Mini Credit Card will receive a great response and further consolidate our position as the number one VISA credit cards issuer in the UAE".
Another unique feature of the Mini Credit Card is the ability to pre-set a spending limit. The limit can be adjusted for each credit card issued, meaning that each supplementary card member has a different spending limit according to their needs. This gives greater control over spending on the card.
In addition, all Standard Chartered VISA Mini Credit cardholders will be eligible for Standard Dollars, the unique rewards programme, with a choice of redemption outlets that includes Carrefour, Dnata, Jumbo and Choithrams among others.
Customers will be able to use their Mini Credit Cards at point-of-sale (POS) terminals with 'swipe' readers wherever they see the VISA logo, at more than 24 million locations worldwide. However, for use at an ATM machine, the regular sized credit card shall be required.
The VISA Mini Credit Card is yet another first from Standard Chartered Bank in the UAE. It is one of the world's most international banks and is committed to being 'The Right Partner' to its customers and communities. It is committed to leading the way across all of its product ranges and to develop unique banking solutions in order to out-serve the competition. The bank's global capability combined with its in-depth local knowledge makes it one of the leading international banks in the country.
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Note to Editors:
Standard Chartered - leading the way in Asia, Africa and the Middle East
Standard Chartered employs 30,000 people in over 500 locations in more than 50 countries in the Asia Pacific Region, South Asia, the Middle East, Africa, the United Kingdom and the Americas. It is one of the world's most international banks, with a management team comprising 70 nationalities.
Standard Chartered is listed on both the London Stock Exchange and the Stock Exchange of Hong Kong and is in the top 25 FTSE-100 companies, by market capitalisation.
It serves both Consumer and Wholesale Banking customers. Consumer Banking provides credit cards, personal loans, mortgages, deposit taking and wealth management services to individuals and small to medium sized enterprises. Wholesale Banking provides corporate and institutional clients with services in trade finance, cash management, lending, security services, foreign exchange, debt capital markets and corporate finance.
Standard Chartered is well established in growth markets and aims to be the right partner for its customers. The Bank combines deep local knowledge with global capability.
The Bank is trusted across its network for its standard of governance and its commitment to making a difference in the communities in which it operates.
Standard Chartered in the Middle East and South Asia
One of the leading international banks in the region, Standard Chartered has a branch network of 76 branches in 12 countries.
The UAE is the Bank's fourth largest market globally, and Standard Chartered has a commanding share in its chosen market segments. In the UAE, Standard Chartered has a network comprising eight branches and 22 automated teller machines (ATMs). A leader in investment services, credit cards, and personal loans, Standard Chartered is also the leading provider of cash management trade finance, and treasury products and services in the UAE.
Overall, the Middle East and South Asia region contributed over 11% of the Group's revenues in 2003, clearly demonstrating the Bank's strong network and expertise in the region.
For further information, contact:
Niall McLoughlin
Head of Corporate Affairs,
Standard Chartered Bank
Tel: +971 (0) 4 5070467
Fax: +971 (0) 4 3594174
Mobile: +971 (0) 50 6251329
Email : niall.mcloughlin@ae.standardchartered.com
Or
Robin Duff,
MCS/Action,
PO Box 20970,
Dubai t: +971 4 3902960
f: +971 4 3908161
e: robin.d@actionprgroup.com
© Press Release 2004
