Businesses in KSA to benefit from state-of-the art video conferencing technology, reducing business travel costs and saving time

Jeddah, March 11th 2009: Samir Photographic Supplies, the KSA based group specializing in imaging technologies and allied businesses has announced an exclusive distribution agreement with Italian telecom and video communications leader Aethra®. The agreement will facilitate the availability of Aethra's award winning video communications technologies and products in the Saudi market.

Speaking at the announcement, Omar Al Hindi, the Marketing Director of SPS said: "Aethra stands out in the telecommunications market on a variety of fronts, including its thirty-five years' experience and the wide range of solutions it provides the various sectors of the telecommunications market, including video communication and audio-conferencing equipment, multi audio-conference, multi- videoconference and video-streaming services, ISDN, ADSL and SHDSL products, test equipment for telecommunications networks and Infrastructure solutions. Businesses in the Kingdom can now look forward to having access to the full suit of Aethra products and services."

Commenting on the alliance, Mr. Marci Viezzoli of Aethra said: "SPS has a long-standing experience and deep understanding of the Saudi imaging and allied businesses market, including the technical prowess and expertise in implementing complex technology solutions to meet business and consumer needs. We are excited to be in this market with a partner who believes in our values of excellence and leadership."

The first product being introduced through this partnership is Athena, a highly versatile, portable, roll-about system unique for its original feature of interchangeable modules that can be customized to suit any video-conferencing need. This is only one of the several video communication solutions offered by Aethra: from personal to group, from desktop to room systems, from SD to HD devices, for different types of networks (ISDN, IP), all designed with a particular attention to elegance and style.  Users can choose from a selection of monitors, set-tops, and colors for the easel and Plexiglas structures. With exclusive security technology and a slender, lightweight design, Athena is a concept where technological excellence and versatility for professional video communication becomes a work of art.

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About SPS
Samir Photographic Supplies, established in 1953, markets and distributes a wide range of products across the Kingdom of Saudi Arabia. With more than 550 employees all over the Kingdom, SPS is the exclusive distributor for Kodak since 1958.

Product lines include Digital IT and Consumer Electronics Products, Photographic Products / Digital and Conventional, Radiology and Clinical Laboratory Products, Printing Imaging Products, High Volume Printers and Scanners, Large Format Printers and Scanners, Turn-key Projects for Conference Rooms, Audio Visual Products, Security Video Wall and Signage Products.

For more information please visit www.samirgroup.com or toll free 8002444100

For more information, please contact:
Wael Sabri
Account Director
Raee Public Relations  
Phone : 009662 661 7565
Fax: 009662 661 7566
Mobile: 00966 504944525
Email: wael@raeepr.com
Web: www.raeepr.com 

© Press Release 2009