High-street brand Splash re-launched its Sharjah store at Sharjah City Centre. The revamped store adopts the new yin-yang bar-code concept, covering a retail space of over 18000 sq. feet and houses dynamic brands like Kinyobi, Nexus, MS, Retro, Jaded, Smiley, Lee Cooper and Kappa amongst others
Speaking at the launch ceremony Mr. Raza Beig, CEO, Splash said, "We are constantly adapting and expanding to meet the demand and recognize the burgeoning fashion interests. Our aim to achieve proximity to our fashion savvy clientele pushed us to revamp the store which in turn will provide shoppers with an easy access and better understanding of our collections."
Splash opened its first store way back in 1993 just a few meters away from where Sharjah City centre now stands.
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About Splash
Headquartered in Dubai, Splash is Middle East's largest fashion retailer and part of the Landmark Group, one of the biggest retail conglomerates in the Middle East and India. Founded in 1993 as a single brand store in Sharjah, Splash has grown to over 120 Splash stores and 50 branded boutiques across 10 countries.
An 'Eye' for the latest global trends in fashion design offered at fabulous value is the soul of Splash which has carved a niche for itself as one of the most successful local players in the region's high-street fashion category. Splash showcases popular collections for men, women and teens with a wide offering of fashion apparel and accessories to suit the customer's every lifestyle need.
In-house designed collections include favorites like Ms, Nexus, Retro, ZYNC and Scarlet while Splash's international portfolio comprises international brands like Lee Cooper (European denim brand), Arrow (American Apparel brand), Bossini (Hong Kong based leisurewear brand), Kappa (Italian sports brand), Maui & Sons (Californian surf & lifestyle brand), UMM (Italian Music Inspired Brand), Zodiac (the Business shirt & Tie brand) and Smiley World among others.
A brand which constantly believes in raising the bar, Splash is acknowledged as a trendsetter in the region. The Splash Fashion Show held twice every year is by far the most popularly awaited event in the social calendar of the region. Another first for the brand and in the region is the Splash Limited Edition 2011 Calendar launched in January 2011.
Splash has also received several significant industry accolades that include being awarded the recent "Superbrand" status 2011. The brand has been listed in Forbes Arabia's "Top 40 Arab Brands" list, and has been awarded by Dubai Customs for being the highest importer of readymade garments in the UAE. Splash has also won several marketing awards of great significance over the years.
For more details visit Splash's website www.splashfashions.com
© Press Release 2011
