Promotion Offers Opportunity to Bring the Excitement Home
Dubai, United Arab Emirates - Spider-Man will swing into BURGER KING restaurants across the United Arab Emirates (UAE) this summer with an exciting Kids Meal promotion to celebrate the release of Spider-Man 3. Beginning May 2, 2007, with the purchase of a Kids Meal at BURGER KING restaurants, children will be able to take home toys inspired by the characters in the movie including Spider-Man, Venom and Sandman.
With a line-up of toys that include "Web Crawlin' Spidey," "Menacing Venom," "Fury Fists Sandman," "Mask of Spider-Man," "Stick to it Spidey," "Stamp Stompin' Venom," "Stick 'n Go New Goblin," "Spin 'n Roll Sandman," "Two Suits of Spidey," and "Spidey Web Shoot," Burger King is letting families re-create the excitement and fun of Spider-Man 3 at home.
"We couldn't be more excited to have Spider-Man swing into our restaurants this summer," said Yasser Abdel Azim, Director Marketing and Business Development of BURGER KING franchisee First Food Services L.L.C. in UAE. "Over the years, Spider-Man has been an inspiration to young children as a superhero who does good deeds and fights against villains. BURGER KING restaurants will bring this image to life at restaurants in the UAE while kids can enjoy their favourite BURGER KING meals."
In Spider-Man 3, based on the legendary Marvel Comics series, Peter Parker has finally managed to strike a balance between his devotion to M.J. and his duties as a superhero. But there is a storm brewing on the horizon. When his Spider-Man suit suddenly changes, turning jet-black and enhancing his powers, it transforms Peter as well. Under the influence of the suit, Peter becomes prideful and overconfident and he begins to neglect the ones he cares about the most. As two of the most-feared villains yet, Sandman and Venom, gather unparalleled power and a thirst for retribution, Peter's greatest battle is the one within himself. Spider-Man will need to rediscover the compassion that makes him who he is: a hero.
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About BURGER KING Middle East
BURGER KING Middle East is managed by HANA International Company Ltd. and operates more than 166 restaurants around the region through local Arab franchisees who are committed to serving their guests great tasting fire-grilled WHOPPER sandwiches. In the Middle East, all BURGER KING pure beef and chicken patties are 100% Halal and the vegetables used in BURGER KING products are fresh and locally sourced.
About Burger King Corporation
The BURGER KING system operates more than 11,200 restaurants in all 50 U.S. states and in more than 66 countries and U.S. territories worldwide. Approximately 90 percent of BURGER KING restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. To learn more about Burger King Corporation, please visit the company's Web site at www.burgerking.com.
CONTACT:
Sue-Ellen Lazrado
Headline Public Relations
++971 4 2289655 ext 120
Fax: ++971 4 2282125
sue@headlinepr.com
PO Box 64349,
Dubai,
UAE
© Press Release 2007
