Doha - 19 April 2013: Spark Digital, the leading digital media agency in Qatar, held an in-depth talk at the Kempinski Hotel in Doha's West Bay to discuss the effects and influences that Google has over our lives and business.

How to Use Google and How Google Uses You was a journey into how ubiquitous Google has become.  Nino Kader, CEO of Spark Digital said, "Over 10,000 searches take place every second on Google. This represents a strong reliance on a single company for information."

The talk emphasized the reasons why Google has grown since its inception in 1998 into becoming the world's number one search engine through adapting new search methods that filter results according to votes by other users, a technique known as "backlinks", rather than the traditional method, which depended solely on word search and frequency.

Over the past decade Google also built up the world's largest online advertising system for delivering sponsored ads next to search results and display ads on millions of websites. As of 2012, fully 97% of Google's revenues come from advertisements thus making Google, for all intents and purposes, an advertising company.

According to the International Wireless Symposium, 86.2% of the Qatari population are active on the Internet making businesses now consider the internet as a very important means of communicating with their clients in Qatar. Studies show that 9 out of 10 Internet users don't go past the 2nd page of Google search results and that is why it's very important for businesses to appear on the top of the results.  

Kader also added: "Qatar has witnessed an immense increase in the number of internet and social media users in recent years, particularly on Facebook. It is important to develop the right social media strategy for your business."

Spark Digital provides businesses with social media strategies and marketing campaigns to raise their visibility online and manage their brand's reputation. Spark specializes in social media for business, digital advertising, website development, and search engine optimization. For more info visit www.sparkdigi.com

© Press Release 2013