Website features all things automotive - from Vintage Roadsters to Sedans, Jet Skis to Boats, Car Spares & Accessories to Collectible Number Plates; Car Plate Number E 51 currently up for sale on site
DUBAI: As a pioneer in its field, Souq.com (www.souq.com), the award-winning online auction marketplace leads the way and promises to further enrich the online shopping experience of its members with the launch of its new vertical Souq.com Motors (www.souq.com/motors).
"Souq Motors is a specialty section within Souq.com that brings the automotive marketplace directly to the consumers by offering them the means to confidently research, select and purchase their dream vehicles in a simple yet perfectly secure environment," said Abbass Safdieh, Souq's Motors' Category Manager.
"Our aim in launching this vertical is to serve everybody who is looking out to buy or sell a vehicle. Similarly we believe that Souq Motors will benefit car dealers, allowing them to list their whole range of cars, reaching out to a wider audience through the internet. Our listings currently vary from luxury sports cars such as a Ferrari F430 with plate number 430 to simple family sedans. This reflects the wide demographic of the members of Souq.com," CEO of Souq.com, Ronaldo Mouchawar added.
Launched in January 2008, the Motors vertical caters to the unique needs of a potential vehicle buyer or seller. "The 'Cars, Motorcycles and Boats' category on Souq.com was a runaway success from the time of the website's inception. We continuously updated and upgraded it over the past two years, bringing in better features and safeguards. A keen eye on the market and user preferences led us to provide this category its own site. We also added customized formats and tools that take the sales cycle's processes for vehicles into consideration, making the overall experience easier on the users" added Safdieh.
"The tremendous increase in listings and trading on Souq Motors even in this short period demonstrates that there is a very real market demand for a comprehensive motors marketplace online" added Safdieh.
Providing visitors the opportunity to search and bid for their dream vehicles within a few clicks of a mouse, Souq Motors features all things automotive including vintage roadsters, high-value sports cars, RVs, luxury vehicles, family sedans, pick-ups, jet skis, motorcycles, boats, but also spare parts & accessories and valuable number plates.
The Motors section currently lists car plate number E 51, which promises to receive a tremendous response after the successful purchase of car plate number E 15 for AED 3,120,000 at an auction conducted by the Dubai Roads and Transport Authority a year ago.
The new vertical also provides members with a variety of new trading formats In addition to the popular Auction format, The Souq Direct format allows sellers to list their vehicles on the website for a period of 30 days and generate potential leads. Best Offer, which is the online version of bargaining, is here being introduced for the first time in the Middle East.
Similar to Souq.com, a listing on Souq Motors should include photographs and a description of the vehicle. A seller has the option to arrange viewing and test driving even before a potential buyer commits to a bid. This demonstrates Souq.com's commitment to successfully completed transactions support its online community members in every possible way.
"We have observed a 20 percent increase in traffic and listings on Souq.com Motors in the first month of its operation. This clearly demonstrates that people in this region are getting more comfortable using the net for purchasing products. Users value the pivotal role that ecommerce is already playing in the region, and we are proud to be a part of this revolutionary change as we continuously strive to be a platform that answers all the needs of buyers and sellers," concluded Mouchawar.
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About souq.com:
Launched in August 2005, souq.com (www.souq.com) is a comprehensive people-to-people online marketplace offering a range of consumer items to a discerning market of buyers. Souq.com is part of the Maktoob Group of companies, the leading and most popular online community in the Arab world. Souq.com is headquartered in the Dubai Internet City and is managed by a team of highly qualified professionals with experience in Internet and auction management.
Media contact:
Sue Ellen Lazrado
Headline Public Relations
Tel: +9714 - 2289655 Extension 120;
Fax: +9714 - 2282125
Email: sue@headlinepr.com
© Press Release 2008
