New leisure, retail waterfront destination draws visitors from across UAE with mix of international, regional marquee names

Souk rapidly becoming a fixture for emerging Khalifa City, Mohammed Bin Zayed City communities

Abu Dhabi, 30th March 2009: The Souk at Qaryat Al Beri, the first waterfront shopping, dining and entertainment destination in Abu Dhabi's 'Between the Bridges' district, has crossed the 150,000-shopper mark within five months of its opening, underlining the rapid growth of the capital's new satellite communities.  

The Souk footfall announcement is a promising indicator and validation for the Qaryat Al Beri Resort Development Company, a joint venture between the Al Jaber Group and the Abu Dhabi Tourism Development and Investment Company.

"The Souk at Qaryat Al Beri is well on its way to becoming the shopping, dining and entertainment destination of choice for families in and around Abu Dhabi and across the emirates," said Fatima Al Jaber, General Manager of Qaryat Al Beri Resort Development Company LLC. "We are pleased that the Souk, a major component in the Qaryat Al Beri waterfront development, has resonated with so many people in a short amount of time."

The Souk is quickly becoming a fixture in Abu Dhabi's new communities of Khalifa City and Mohammed Bin Zayed City, offering quality, value and convenience within easy distance, Ms. Al Jaber added.

With its ground floor fully occupied by leading local, regional and international brands, the Souk is also completing its Phase 2 development on time. Recent additions to the Souk's directory include popular restaurants such as The Meat Co., Noodle House, the Lebanese Abdul Wahab restaurant and Abela; fashion and luxury outlets Diamond Direct, Pure Gold, Damas and retailers La Perla, Bateel, La Moda and Gallery One.

Located between the Maqtaa and Musaffah bridges adjacent to the Shangri-La Hotel, the Souk Qaryat Al Beri includes 6,222 sq. m. of retail and F&B outlets, many featuring alfresco dining terraces overlooking the waterfront.

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About the Souk at Qaryat Al Beri:
The Souk is a project by Qaryat Al Beri Resort Development Company LLC. The Souk is built on two levels and has a total floor area of 6,222 sqm comprising 2,829 sqm for retail and 3,393 sqm for food and beverage. Featuring Arabian architecture, the Souk will cater to tourists staying within the Shangri-La resort as well as those at other properties in the UAE, and residents of the UAE.   

About Qaryat Al Beri Resort Development Company LLC
Qaryat Al Beri Resort Development Company LLC is a joint venture between Al Jaber Group and the Tourism Development and Investment Company (TDIC). It is responsible for the Qaryat Al Beri developments such as the Souk and Shangri-La Hotel. In addition, the company is also developing luxury villas, executive apartments and spa facilities.

Qaryat Al Beri is located between Maqta and Musaffah bridges and boasts of a kilometre-long waterfront area for future hospitality developments. 

For more information please contact:
Muhannad Saleh
Qaryat Al Beri Resort Development Company LLC
Tel: +971 2 5554300
Fax: +971 2 5553370
E-mail: muhannad.saleh@aje.ae

Ammar Al Thuwaini/ Olivia Olarte
Asdaa-Burson Marsteller
Tel: +971 2 6334133
Fax:+971 2 6334137
E-mail: a.thuwaini@asdaa.com, o.olarte@asdaa.com

© Press Release 2009