Dubai - September 12 2007: On showcase at the Sony Stand at GITEX 2007 is the Walkman series with video playback facility, the Walkman A800 and NWZ-S610 series, the easy-to-use Walkman NWD-B100 series and the stylish Walkman E010 series. The super-smart, great value Walkman line-up from Sony makes it easy to connect to your favourite music and video collections whenever and wherever you want.

WALKMAN NW-A800 series This stylish, slim line WALKMAN offers an unparalleled visual and audio experience without compromising on screen size. Available in three memory sizes (2GB, 4GB & 8GB) and with a thickness of only 8.3mm and weighing a mere 53g, it is the ideal portable MP3 player for music, video and photo lovers. The Walkman A800 Video MP3 player is small enough to slip into any bag or pocket, with a colour-rich 2-inch QVGA (320 x 240 pixels) colour TFT LCD screen that offers unbeatable clarity, high contrast and supreme colour reproduction. Video footage can be viewed on the screen both horizontally and vertically to further enhance the entertainment experience. This model has four clear audio technologies for excellent sound reproduction - the DSEE (Digital Sound Enhancement Engine), Clear Stereo, Clear Bass and 13.5mm EX series headphones. Downloading video content is easy with a simple drag and drop mechanism - video playback supports the widely used MPEG-4 and high quality codec of AVC (H.264/AVC) Baseline profile formats, at up to 30 frames per second. File conversion, if needed, can be achieved via the supplied ImageConverter 3 software. This series also features a lithium-ion rechargeable battery that has extended battery stamina allowing for 30 hours continuous music playback or 8 hours continuous video playback. Walkman NWZ-S610 series

The Walkman NWZ-S610F series is an ultra-compact and lightweight video MP3 player weighing only 50 grams. Available in six vibrant colours, the Walkman S610F series features 3 of Sony's Clear Audio technologies to deliver the ultimate sound quality for audiophiles. Complementing the high quality audio entertainment is the high resolution LCD screen to playback the sharpest pictures and videos. This new Walkman video MP3 player will support an open platform as Sony expands its digital music environment to include Windows Media technology and work with a wider selection of common music, video and photo formats.  With open platform, consumers can now drag videos, photographs and music from their PCs conveniently. The S610 series is available in 3 memory sizes - 2GB, 4GB and 8GB.

WALKMAN NWD-B100

If you're tired of the complicated, high-end portable music players of today, the new Sony NWD-B100 may just be for you. Ease of use has been the primary objective with the 'drag and drop' feature and direct USB function. The newly developed 'Auto Transfer' function makes it incredibly simple to transfer files to the device making it easy even for the most novice of users. Another fine feature is the colored 3-line display, which gives you a user-friendly interface, enabling you to browse through all your files with ease. Other features include FM, FM recording and voice recording systems. It comes in black, white and violet colours with 1GB and 2GB capacity options.

Sony WALKMAN E010 series

With its compact and elegant design the NW-E010 fits neatly into a pocket or bag and comes in a selection of four attractive metallic colours - violet, blue, pink or black to suit your style. Good looks aside, the NW-E010 packs a mighty punch in the tech department. Inheriting audio quality from flagship WALKMAN models, the NW-E010 boasts 2 Clear Audio Technologies - Clear Bass and Clear Stereo for crystal clear music delivery. The 3 line colour LCD display makes navigating the menu a breeze. Album jackets are displayed on the colour screen or you can search by artist, album, genre or recent transfer. Fine tune the music experience with the 5 Band equalizer (Heavy/Pop/Jazz/Unique/Custom) and listen to your favourite radio shows with the built in FM Tuner (NW-E010F series only).

Downloading and enjoying your favourite music has never been easier with USB 2.0 connection. Simply plug the NW-E010 into your PC for direct music transfer with no need for additional cables. While connected to the PC the WALKMAN will charge through the USB port and has a convenient quick charge function with 3 minutes charge delivering 3 hours of music playback, with a full hour charge for up to 30 hours* of your favourite tunes.

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About Sony Gulf FZE
Sony Gulf FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, VAIO laptop computers, Computer Peripherals, Data media, Recording Media and Energy (Batteries), Mobile Electronics (Car Audio) and Computer Entertainment (PlayStation) products in more than 40 countries in the region.

Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Gulf FZE leads execution of various logistics, sales, marketing, advertising and customer services activities through its business partners and representative offices. A network of representative offices in Iran, Saudi Arabia, Pakistan and Kenya along with more than 250 service centres reinforces Sony's presence in key markets in the region.

For media inquiries, please contact:
Neil D'Sylva
Sony Gulf FZE
Tel: (971)-4-8815488
Fax: (971)-4-8817808
Email: Neil.Dsylva@ap.sony.com

Saffana Michael/Rukshana D'Mello
Promoseven Weber Shandwick
T: +971 4 321 00 77
F: +971 4 321 17 11
Email: rukshana@promoseven.com

© Press Release 2007