Large 3" Clear Photo LCD Plus in Cyber-shot T50 and N2 personalize photos with unique touch-panel functions

Dubai, UAE 19th October 2006 - Sony Gulf introduces 2 new easy-to-use touch panel models, the Cyber-shot T50 and N2 each with a generous 3-inch Clear Photo LCD Plus screen for enhanced playback of photos. Both cameras add fun to photography with a Paint function which allows one to personalise one's captured images with icons and drawings.

Both new Cyber-shot cameras leverage on Sony's wider D-range technology that controls light entering the lens and maximizes possible latitude to overcome highly exposed photos shot with bright background, These effects enable reproduction of an image with approximately 159% colour improvement without the need to edit them in photo software. Compatible with the recently-launched GPS unit, both cameras can now take photos with location details and photo information including time of capture and camera settings for a hassle-free photo experience. The Cyber-shot T50 and N2 equipped with premium Carl Zeiss "Vario-Tessar" lens provide close-up shots of subjects in both movie and photo mode up to 3 times in greater details.

Cyber-shot T50 with Super SteadyShot and High Sensitivity

Available in black, silver and red, the 7.2 mega pixel Cyber-shot T50 employs the unique and flexible AF function for easy focusing on subjects before capture with just a tap on the screen. It maintains the sharp image capture like its predecessor, Cyber-shot T30 with Sony's unique Super SteadyShot optical image stabilization. The Cyber-shot T50 has added a new Super SteadyShot alert that has a "Super SteadyShot ON" icon on the screen when the feature is activated for gentle reminder to the user. Combined with a high ISO of 1000, the Cyber-shot T50 prevents blurred images caused by both user's hand movements and subjects in motion and this applies also to movie recording. To enhance picture quality in images shot in high ISO, the Cyber-shot T50 implements Sony's distinctive Clear RAW NR technology that greatly reduces noises appearing on the photos. The high stamina of the camera provides long period of fun shooting without recharging for a full day, taking approximately 400 images[1].  

10.1 Mega-pixel Cyber-shot N2 with High ISO1600

Designed and styled with both front and back of the camera in mind, the Cyber-shot N2 portrays a classy touch with a beautiful contrast on both sides with soft edges. The Cyber-shot N2 can take extremely high resolution and sharp pictures in 10.1 mega pixel resolution with Sony's unique Super HAD CCD 1/1.7" size. The new Cyber-shot N2 has a high ISO standard of 1600 that captures sharper images in both dim conditions and fast-moving objects without flash.  Packed with a high stamina performance, the Cyber-shot N2 can take approximately 300 images[2] per charge and is suitable for a day-long outdoor trip. It has an additional colour mode feature that matches the user's shooting conditions in standard, vivid, natural, sepia and monochrome to produce creative photos depending on situations. For example, the "vivid" mode is best suited to focus on one-coloured subject such as the blue sky or a red flower to produce natural tones in the image. Sharing of photos is also more entertaining with the pocket album feature that holds up to 500 pictures[3]. The Cyber-shot N2 allows user to set the mood of the slide show with the option to load 4 music files into the camera or select from present music.

Besides being compatible for indoors and outdoors shoot, the Cyber-shot N2 has friendly individual buttons for the optional marine housing, which enables one to capture the marine life underwater up to 40 metres. 





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About Sony Gulf FZE
Sony Gulf FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, VAIO laptop computers, Computer Peripherals, Data media, Recording Media and Energy (Batteries), Mobile Electronics (Car Audio) and Computer Entertainment (PlayStation) products in more than 40 countries in the region.

Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Gulf FZE leads execution of various logistics, sales, marketing, advertising and customer services activities through its business partners and representative offices. A network of representative offices in Iran, Saudi Arabia, Pakistan and Kenya along with a multiple of service centres reinforces Sony's presence in key markets in the region.

For more information, please visit www.sony-mea.com

For media inquiries, please contact:
Neil D'Sylva
Sony Gulf FZE
Tel: (971)-4-8815488
Fax: (971)-4-8817808
Email: Neil.Dsylva@ap.sony.com

Elizabeth Sen/Rukshana D'Mello
Promoseven Weber Shandwick
T: +971 4 321 00 77
F: +971 4 321 17 11
E: rukshana@promoseven.com

[1] In CIPA standard
[2] In CIPA standard
[3] In VGA format

Press Release 2006