30GB hard disk Handycam records realistic sounds with Dolby Digital 5.1 Creator

Dubai, UAE 5th June 2006: Sony Gulf recently announced the launch of its first hard disk Handycam model, the DCR-SR100. Currently the only hard disk camcorder in the market with the capability to record 5.1channel surround sound, DCR-SR100 delivers dramatic sound playback by picking up distinctive surround sounds with an optional wireless Bluetooth microphone (ECM-HW1). The hard disk Handycam DCR-SR100 is available at all Jumbo showrooms and select electronics' outlets in the UAE.

The 1/3" 3 mega pixel CCD with a Primary Colour filter and a high-quality Carl Zeiss Vario Sonnar T* lens system maximizes high colour, light sensitivity and sharp capture of objects in action. Sharing of these excellent quality movies and images is easy with a one-touch DVD burn button.

"Besides the current wide range of Handycam models, Sony is now giving customers the option of a hard disk camcorder with a higher video capacity that lets you record over 20 hours of home videos. Handycam has integrated the strengths of its high-end camcorder features and 5.1channel surround sound ability to provide extended shooting hours for the utmost experience that is as close as possible to the original scene in both image and sound quality." said Mr. Masaru Tamagawa, managing director, Sony Gulf FZE.

Cutting Edge Advantages

With all the benefits of shooting with a 30GB hard disk camcorder, the DCR-SR100 conserves minimal energy at a low 4.2W for a longer shooting experience. One can record up to seven hours of DVD movie-quality video or more than 21 hours in long play mode. It's 3G SensorTM with Video Stream Buffering system protects the hard disk and safeguards internal mechanisms to help prevent data loss.  Users can also enjoy the camcorder's 3 mega pixel still capture in 4:3 aspect ratios, built-in flash and wide 2.7-inch SwivelScreen LCD display.

Easy Post Production Abilities

The compact DCR-SR100 provides users with convenient ways to secure precious memories and seamless PC connectivity. The one-touch DVD burn button transfers videos automatically onto a DVD via high speed transfer to a PC. The bundled software provides users the option to edit videos, organize DVD titles and select videos to be copied onto the DVD manually. All these can be managed with one friendly interface.

"Handycam", "Memory Stick", "NightShot", "SwivelScreen" and "SteadyShot" are trademarks of the Sony Corporation. All other trade names mentioned in this publication are trademarks of their respective holders.

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About Sony Gulf FZE
Sony Gulf FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, VAIO laptop computers, Computer Peripherals, Data media, Recording Media and Energy (Batteries), Mobile Electronics (Car Audio) and Computer Entertainment (PlayStation) products in more than 40 countries in the region.

Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Gulf FZE leads execution of various logistics, sales, marketing, advertising and customer services activities through its business partners and representative offices. A network of representative offices in Iran, Saudi Arabia, Pakistan, Lebanon and Kenya along with a multiple of service centres reinforces Sony's presence in key markets in the region.

Fact Sheet for Hard Disk Handycam

Dolby Digital 5.1channel Surround Sound
The DCR-SR100 is the first hard disk camcorder with a built-in microphone to record in Dolby Digital 5.1channel Surround Sound. It has an optional wireless microphone that can be attached to the object without restricting sounds from the camcorder. This enable sounds to be captured from omni-directions and playback on home theatre systems with 5.1channel Surround Sound capability for realistic scene experience. 

1/3" 3 Mega Pixel Primary Colour CCD
The 1/3" indicates the screen size of the wide view of the pictures that are captured. The 3 Mega Pixel refers to 2,050,000 pixels for video and 3,100,000 pixels for digital still images. The Primary Colour CCD filters elementary colours such as red, green and blue from the colour signals of the transmitted light to create accurate colours on both videos and digital still images. 

3GTM Sensor with Video Stream Buffering System
Sony has incorporated a safety feature to protect data stored in the hard disk. When the 3G sensor in the device detects a fast direction from the pull of gravity, it repositions the hard disk to protect against cracks and shock. The DCR-SR100 is capable of buffering memory to protect the data from being loss or corrupted by suspending its current activities with the HDD is being interrupted. The buffered stream is then restored when the HDD is recovered.



For media inquiries, please contact:
Neil D'Sylva
Sony Gulf FZE
Tel: (971)-4-8815488
Fax: (971)-4-8817808
Email: Neil.Dsylva@ap.sony.com

Elizabeth Sen/Rukshana D'mello
Promoseven Weber Shandwick
T: +971 4 321 00 77
F: +971 4 321 17 11
E: rukshana@promoseven.com

© Press Release 2006