Sony's Xperia S Smartphone Offers Seamless Communication Experience
Dubai-UAE: 02 May, 2012 - The Xperia S smartphone from Sony Mobile Communications has been turning heads since its launch in the New Year for its new and distinctive 'iconic identity'.
The overwhelming popularity of the new phone has inspired Rotana and Sony Mobile to feature the Xperia S in an upcoming music video clip for award winning Tunisian pan-Arab singer and composer Saber Al Ribai.
Spyridon Gousetis, Director of Marketing, Middle East and Africa, Sony Mobile Communications said: "Sony Mobile Communications is recognized for its commitment to supporting domestic talent in various parts of the world. The tie-up is our latest initiative towards this objective. We recently participated in a similar project with award winning artist, Lebanese singer and pop icon Amal Hijazi. Her video featured our sought-after smartphone Xperia Ray along with our smart accessories."
Saber Al Ribai's music video is shot in Lebanon. It centers on a chance encounter between Saber and a woman who accidentally collide and drop their identical phones in the process. Their eyes meet while picking up their phones and the two apologize and part ways, albeit unwillingly. In no time, the protagonists realize that their phones have switched. The twist of fate sets in motion a love story that brings the couple into each other's field of communication.
Gousetis, added: "The music video transmits an almost subliminal message. At Sony Mobile, our strategy is part of what we call the 'connected entertainment' experience. In the same way that the individuals in the video connected to make a perfect couple, we believe that Sony's product portfolio including smartphones, laptops, tablets, or TV's are enabled and capable of inter-connecting seamlessly to offer the ultimate entertainment experience."
Hady Hajjar, Head of Marketing for Rotana Audio Visual Group in the Middle East, said: "This was another fantastic opportunity for us to work with the Sony team. Collectively we are able to bring our creative ideas to the table, and just as before, the result is wonderful."
The smartphone's elegant and distinctive design element includes a transparent strip, which illuminates when the phone is powered on. The unmatched entertainment experience offered by Sony Xperia S is enhanced by a 12 MP camera with Fastest Capture to take shots in just one click directly from standby mode, Exmor R technology for enhanced image quality in low light conditions, full HD recording with true HD screen, and a powerful 1.5 GHZ dual-core processor for faster performance.
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About Sony Mobile Communications:
Sony Mobile Communications is a subsidiary of Tokyo-based Sony Corporation, a leading global innovator of audio, video, game, communications, key device and information technology products for both the consumer and professional markets. Through its Xperia™ smartphone portfolio, Sony Mobile Communications delivers the best of Sony technology, premium content and services, and easy connectivity to Sony's world of networked entertainment experiences. For more information: www.sonymobile.com
FOR MEDIA INFORMATION PLEASE CONTACT:
Mathilda Saad
APCO Worldwide (JiWin Public Relations)
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Email: msaad@apcoworldwide.com
Razi Hassan
APCO Worldwide (JiWin Public Relations)
(T) +971 4 3613598
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(F) +971 4 3688001
rhassan@apcoworldwide.com
© Press Release 2012
