Meets High-speed Requirements, Enabling Burst Shooting and Stable HD Video Recording with up to 22MB/s Transfer and 32GB Storage Capacity
Dubai-UAE: 23 January, 2011 - Sony Gulf today announced the launch of its new SDHC Memory Card Class 10 storage cards, equipped with greater data transfer speeds and enhanced image recovery abilities to protect photographers and videographers' precious memories.
Blending quality, reliability and performance, the SDHC Memory Card Class 10 features software for recovering accidentally deleted pictures. It also enables fast data transfer of up to 22MB/s that is ideal for burst shooting with a DSLR or shooting large-sized HD movies.
The SDHC Memory Card Class 10 protocol makes the card ideal for sports and action photography in burst shooting modes, as well as the stable recording of large HD videos. The enhanced performance allows users to quickly transfer storage-intensive high-resolution photos and videos from the card to a computer.
Data recovery is also fuss-free as the SDHC Memory Card Class 10 is compatible with the Memory Card File Rescue Ver. 3.0, the world's first AVCHD supporting file rescue software. Available as a free download, users will find the recovery software a lifesaver as it enables the easy retrieval of photos, music and movies that were deleted by mistake, with a 90 per cent success rate on average[1].
Playback of movies and photos stored on the SDHC Memory Card Class 10 are easily powered when the card is used together with the MRW-F3 memory card reader and connected via USB to a television or Blu-ray player. The SDHC Memory Card Class 10 will also permit the download of x-Pict Story™, a free and easy to use software that lets users create and share slideshows of their favourite pictures and music.
Featuring storage capacities of 8GB, 16GB and 32GB, the new SDHC Memory Card Class 10 are currently available in all leading electronics' outlets in the Middle East.
-Ends-
About make.believe
"make.believe" (make dot believe) is a Group-wide brand message that unites Sony's communications initiatives across electronics, games, movies, music, mobile phones and network services. "make.believe" symbolizes the spirit of Sony - the power of creativity, the ability to turn ideas into reality and the belief that anything you can imagine, you can make real.
About Sony Gulf
Sony Gulf FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, VAIO laptop computers, Computer Peripherals, Data media, Recording Media and Energy (Batteries), Mobile Electronics (Car Audio) and Computer Entertainment (PlayStation) products in more than 40 countries in the region.
Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Gulf FZE leads execution of various logistics, sales, marketing, advertising and customer services activities through its business partners and representative offices. A network of representative offices in Kenya, Saudi Arabia, Iran and Pakistan, in addition to well over 250 accredited third party service centres reinforces Sony's presence in key markets in the region.
For further information, please visit www.sony-mea.com
For media inquiries, please contact:
Sony Gulf FZE
Neil D'Sylva
Tel: (971)-4-8815488
Fax: (971)-4-8817808
Email: Neil.Dsylva@ap.sony.com
Jiwin Public Relations
An APCO Worldwide Company
Mohamed Mousa
Tel: 971 4 369 2836
Mobile: 971 50 678 7243
Email: mohamed.mousa@jiwin.ae
Rishi Talwalker
Tel: 971 4 361 3572
Mobile: 971 50 911 0865
Email: rishi.talwalker@jiwin.ae
© Press Release 2011
