Sony Broadcast and Professional launches its new ultra-compact projector to the business community in the Middle East


Dubai, UAE. 27 July 2003
 
Sony Broadcast and Professional Middle East and Africa (SB&P MEA), announced today the launch of a new addition to its extensive line of ultra-compact LCD projectors for the corporate world, the Sony VPL-EX1 Projector. The VPL-EX1’s low cost, high performance makes it the first choice for entry-level XGA display.
 
“The VPL-EX1’s winning design and attractive operating features, will further strengthen our No 1 position and leadership in the B2B market, and strengthen the XGA ultra compact line-up to capture volume sales,” said Heidi Rohm-Hurford, Marketing Manager, display solutions, Sony Broadcast & Professional (MEA).
 
Whether you are visiting a client, in the classroom or in a boardroom meeting, a great-looking presentation makes all the difference in getting your point across. The VPL-EX1 allows the user to do just that and concentrate on the audience, with a number of new built-in sophisticated functions that can be initiated automatically once the projector is simply switched on.
 
The intelligent auto-setup functions are numerous and user-friendly at the same time. Firstly there is the powered lens protector which opens automatically, eliminating the need to spend time looking for a missing lens cover and a powered tilt adjuster which sets the shooting angle and keystone distortion is automatically corrected according to the tilt angle. This is a very useful function as any presentations will be displayed correctly. All settings can be saved in memory and recalled.
 
There is also the Smart APA (Auto Pixel Alignment) function which ensures that the display size is always optimized with no need to adjust the projector or your PC. The VPL-EX1 automatically detects an input signal and projects the images instantly, eliminating the need for any manual selection of input signals.
 
The compact size (about the size of a hardback novel) and weight of only 2.7kg does not compromise on picture quality or brightness synonymous with the Sony name. With Sony super high aperture 0.7-inch LCD panels, the combination of the original optical system and 165W UHP lamp enables the VPL-EX1 to achieve the high brightness within a compact body. With Sony there is no need to switch off the light during presentations!
 
Additional useful features include a freeze-frame function, which allows the user to switch between slides on his or her PC, whilst the audience sees only one slide. The VPL-EX1 has also been designed to accommodate a demand for extra security and is provided with an optional security password function and anti-theft ceiling mount kit PSS-AT1. The VPL-EX1 will retail at US$ 2300 and comes with a 3 year warranty.
 
-Ends-
 
About Sony Broadcast and Professional Middle East & Africa
Sony Broadcast and Professional Middle East & Africa (Sony B&P MEA), based at Dubai Media City (DMC), has had a presence in the Middle East for over 18 years, with the establishment of its first office in the region, in Dubai. Since then Sony B&P MEA, has invested heavily in its operation in the region, with 50 dedicated specialist staff serving the rapidly evolving broadcast and editing needs of the local market.
 
Sony B&P MEA is a leading supplier of broadcast and professional video and audio systems to the Middle East and African regions. In the broadcast arena Sony is best known for the industry standard Betacam range of products, whilst in the professional products division it has an extensive portfolio of state of the art A/V products that address the needs of the private industry, professional users, government bodies, military, educational and medical institutions - (eg. Digital Camcorders, VTR’s, NLE’s, Data Management & Storage, Displays Systems, CCTV, Medical, Video Conference, etc)
 
The company is also unique in these sectors by offering comprehensive and vital support services which allow customers to obtain complete solutions from one supplier throughout the region. This includes technical consultation, system design, build and installation as well as a full range of maintenance support and training programs.
 
Sony B&P MEA is located at Dubai Media City and covers the following countries: United Arab Emirates, Bahrain, Kuwait, Saudi Arabia, Oman, Qatar, Jordan, Lebanon, Syria, Djibouti, Egypt, Sudan, Eritrea, Ethiopia, Iran and all of Africa.
 
Sony Broadcast & Professional MEA contact:
Heidi Rohm-Hurford,
Marketing Manager,
Display Solutions,
Sony B&P MEA
 
Tel: +9714 3918400             
Fax: +9714 3918154
E-mail: Heidi.Rohm@sonybpe.com
Address:          
P.O. Box 502050,
Dubai Media City,
Dubai,
UAE

© Press Release 2003