20 November 2003

Dubai: Smeg, the ultra premium brand home appliances giant from Italy, officially launched their new generation ultra modern cooker, model SP106 VML, to the privileged customers of U.A.E.
 
Smeg combines practicality and safety with beautiful designs and produce cookers in a range of styles, colours and sizes. As are all their models, the SP106 VML has been crafted with minute attention to detail and using only the best materials to ensure long lasting and excellent results.
 
The SP106 VML is a 100x60 cm multifunction cooker, which comes with the latest features for a modern housewife’s needs. The elegance of the appliance design and advanced technology are created to satisfy the needs of the most discerning customer. The exclusive features include six gas burners, gas oven and electric grill, digital electronic control timer etc.
 
Keeping in mind the basic requirement of cookers, Smeg’s SP106 VML has heavy duty pan supports which go hand in hand with the way in which cooking is done in the UAE, which normally is done in heavy vessels and utensils in order to cook for the large family. As is the basic quality of all Smeg products, the cooker combines style and design with reliability and function.
 
The SP106 VML’s oven with cooling fans reduces the exterior cavity temperature of the cooker, which is useful in the Gulf where the temperatures can soar up to a scorching 50˚C.
 
These models offer the ultimate luxury and convenience in cooking, by reiterating that these premium products are meant for modern housewives who prefer a premium lifestyle. Smeg products are marketed and distributed in U.A.E, Bahrain, Muscat and Qatar by Jacky’s Middle East.
 
-Ends-
 
Note to editors
Jacky's Middle East LLC, an integral part of the Jacky's Group of Companies, comprises three main divisions: home appliances, office automation and security products. The Jacky's Group is involved primarily in retail, mail order, distribution and e-commerce sales and has direct operations in the United Arab Emirates, Hong Kong, Singapore, India, Kenya, Uganda and Tanzania, and agents across the world.
 
Established in 1970 in Hong Kong as a mail order business targeted towards the tax and duty-free community, Jacky's today continues to serve this customer base from their mail order distribution bases in Hong Kong and Dubai. The customer base spans over 130 countries and includes diplomats and embassies, UN officials and organisations, non-government organisations and some of the finest duty-free outlets in the world.
 
This press release has been issued on behalf of Jacky's by Concept PR.
For further information please contact:
Sharon Divan,
T: +9714 390 3946/7
F: +9714 390 4750
E-mail: pr@concepttoday.com

© Press Release 2003