Resilient solution enhances corporate growth across different geographic locations, boosts best practice and increases productivity
Dubai, UAE - One of the region's leading investment banking institutions, SHUAA Capital has deployed Avaya's Unified Communications solutions to create a distributed, seamless communication environment across its Dubai offices.
The unprecedented growth and additional business requirements led SHUAA Capital to select a feature-rich voice communications system. By installing Avaya's Unified Communications Solution, the company enhanced its mobile communications for its road-warriors and remote users. Avaya provided office extensions and implemented a scalable solution that complements SHUAA Capital's existing infrastructure - always ensuring user efficiency.
In addition, Avaya applied Extension to Mobile, Call Recording, Meet-me Conferencing, Voicemail in Emails, and One-X on Mobile. The decision to select a comprehensive Unified Communications Solution ensures that SHUAA Capital has a cost-effective and reliable communication system for its offices and remote users.
"Investment banking is a rapidly growing industry that requires seamless communications solutions. Reliable communications systems are a central element of our continued business success," said Samer Hamwi, SHUAA Capital's Chief Information Officer. "We selected the enriched features of Avaya's Unified Communication Solutions because they allow people on the move to stay connected to the firm at all times. The efficiency of the integrated solution was the main driver for our decision, not cost. Avaya's leadership position in call centre solutions and the company's ability to keep pace with our industry's requirements were factors that made Avaya second to none."
Avaya also installed its Meet-me Conference as well as its Witness Recording solutions at three of SHUAA Capital's Dubai offices, and provided VPN phones for its traders based in Turkey. Designed as an open, scalable and highly reliable telephony solution, the system equips SHUAA Capital with the next generation of call processing software through an IP-based communications network.
One of the features of the Avaya system for SHUAA Capital was Extension to Mobile, where SHUAA's traders can record their mobile phone conversations through the system and ensure that executives remain accessible.
"The role of flexible communications solutions in the Middle East's financial sector is becoming increasingly important," said Nidal Abou Ltaif, Managing Director Avaya. "While SHUAA Capital had stringent expectations from its communications system, Avaya overcame challenges to provide the environment suited to meet the company's business requirements. SHUAA has reported a positive return on investment. Avaya's solution was a key enabler of SHUAA Capital's corporate growth across different geographical locations."
The implementation took place over a three-week period, where Avaya's Intelligent Communications systems works across SHUAA Capital's exiting LAN infrastructure with no major upgrades. SHUAA Capital is looking at expanding the Avaya system to include more branches, video conferencing, One-X for Blackberry devices, and point-of-presence (SIP) implementation.
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About Avaya
Avaya delivers Intelligent Communications solutions that help companies transform their businesses to achieve marketplace advantage. More than 1 million businesses worldwide, including more than 90 percent of the FORTUNE 500 (R), use Avaya solutions for IP Telephony, Unified Communications, Contact Centers and Communications-Enabled Business Processes. Avaya Global Services provides comprehensive service and support for companies, small to large. For more information visit the Avaya Web site: http://www.avaya.com.
About SHUAA Capital
SHUAA Capital was established in 1979 for the express purpose of investing and promoting capital flows into the Arab region. In 2000, SHUAA Capital augmented its existing proprietary investment activities to encompass a broad range of financial services including asset and portfolio management, investment banking services, prime regional brokerage and portfolio advisory services and private equity. Today, the company is one of the leading financial services institutions in the Arab region.
SHUAA Capital
For further information, please contact:
Jean-Marie Moussalli,
SHUAA Capital, Dubai,
UAE
Tel: +971 4 3303600
Fax: +971 4 330 3550
e-mail: communications@shuaacapital.com
www.shuaacapital.com
Press contacts:
Avaya
Katie Zimmermann
Telephone +971-4-4048125
Email kzimmermann@avaya.com
The Portsmouth Group
Amber Dale
Telephone +971-4-3693575
Email amber.dale@theportsmouthgroup.com
© Press Release 2007
