Ultimate High Definition TV Experience Offered for First Time in UAE
Dubai: 7 July, 2009 - Showtime, a leading pay-TV network, in association with eVision, pay TV division of telecom operator Etisalat, broke new ground in television in the UAE with the launch of Showtime HD, a brand new premium channel dedicated to bringing its viewers their favorite series, movies and sports in the stunning quality of high definition (HD) television.
Launched on 7 July, on the eVision network, Showtime HD offers subscribers a first-class line up with greater detail, more vibrant color and superb quality sound.
Marc-Antoine d'Halluin, President and CEO, Showtime Arabia, said: "Our commitment to HD reinforces our reputation for innovation within the region and delivering our customers a compelling new experience. The move to embrace HD responds to increasing demand from viewers' for high-quality programming with the intensity and quality of HD."
High Definition also arrives with some impressive special effects, thanks to movie titles such as Iron Man, Casino Royale, Wall-E, Into the Wild, Mamma Mia and Cloverfield. Showtime's hottest series will also receive a facelift, with the likes of Lost, Heroes, Prison Break and 24 getting the HD makeover. In addition, the Showtime HD channel will broadcast three live matches each week from the English Premier League in HD, offering an unrivalled viewing experience.
D'Halluin added: "Embracing HD, the biggest revolution in TV picture quality in decades marks another landmark for Showtime, following the launches of Showbox and Show On Demand. Whether you are a fan of blockbuster movies, English Premier League football or the latest US series, you can enjoy more of the things you love in stunning high definition on Showtime."
The channel is available to eVision subscribers on cable as part of the new Showtime Premier +HD package. Showtime HD services will be available to a broader subscriber base later this year.
-Ends-
About Showtime Arabia
Showtime Arabia is the leading Pay TV network in the Middle East and North Africa broadcasting the very best and latest blockbuster movies through its exclusive deals with the leading Hollywood studios including Paramount, Dreamworks, Sony Columbia, NBC Universal, Disney, MGM and local producers; exclusive premium sports including the world's most popular football league the Premier League, International Rugby and other major sporting events; and the best International series and shows including Desperate Housewives, Lost, Prison Break, CSI and Ugly Betty to name just a few, first on TV and one full year before any other channel.
Showtime Arabia is based in Dubai and produces its own premium channels branded SHOWCINEMA, SHOWMOVIES, SHOWSPORTS, SHOWSERIES, SHOWCOMEDY, SHOWKIDS, SHOWTODAY and SHOWSHASHA. Showtime Arabia acquires, produces and packages the best programs to deliver an exciting and broad range of programming to meet all of the family's entertainment needs. The network's owned channels are complemented with a premium selection of International partner channels including global brands like Disney, BBC Lifestyle, MBC + Drama, Discovery, Nat Geo Wild, Nat Geo Adventure, The Style Network, CNBC, Sky News and many more.
The network's commitment to its customers goes beyond the region's best programming. With SHOWBOX, the most advanced and first digital video recorder in the region and SHOWGUIDE, the electronic programming guide and print magazine. Via the SHOWBOX, Showtime Arabia has also launched SHOW ON DEMAND the region's first video on demand service. Showtime Arabia incorporates the latest innovations in technology and the broadcast industry to provide customers with the maximum TV viewing experience.
Showtime Arabia is owned by Gulf DTH, which is a joint venture between Kuwait Projects Company Holding (KIPCO) and Viacom, Inc.
For information contact:
Mahmoud Al-Aloosy
Public Relations Executive
Gulf DTH FZ LLC, P.O. Box 502211,
Dubai Media City, Dubai, UAE
Tel: + 971 (0) 4 367 7198
Fax: + 971 (0) 4 367 7550
Mobile: +971 (0) 50 2037060
Email: mahmoud.aloosy@showtimearabia.com
Jane Meikle
JiWin Public Relations
Account Manager
Tel: + 971 4 361 3592
F: (9714) 368 8001
M: 971 50 420 1523
Email: jane.meikle@jiwin.ae
www.dpc.org.ae
Disclaimer:
The views and opinions of the originators expressed in the programs and content do not state or reflect those of Showtime Arabia. Some of the information provided in this document has been obtained from production houses or other relevant sources. The dates and timing in this document are accurate on the day of release but may be subject to change. For more information please contact the Public Relations team at Showtime Arabia.
© Press Release 2009
