• 4 winners will take home 1 kilo of gold every other day
  • Last day of DSF will see 12 lucky winners take home up to 3 kilos of gold as mega prize
  • Double your chances of winning with purchase of diamond and pearl jewellery

Dubai: Dubai Gold & Jewellery Group (DGJG), the largest trade body for the jewellery industry, has announced its ‘NON-STOP WINNING’ jewellery campaign held in association with Dubai Festivals and Retail Establishment (DFRE) for the 26th edition of the Dubai Shopping Festival (DSF). The great raffle will see customers enjoy golden retail moments from 17th December, with shoppers in the ‘City of Gold’ having chances to win until 30th January.

With over 200 participating outlets, shoppers can participate in the biggest raffle promotion of the season and win a total of 25 kilos of gold during the extended DSF celebrations. The promotion by DGJG aims to boost the jewellery retail industry and jewellery sales in Dubai.


Upon the purchase of gold jewellery worth AED 500, customers will be entitled to one raffle coupon, and two raffle coupons will be presented with the purchase of diamond and pearl jewellery worth AED 500. Each raffle ticket gives customers a chance to win:

  • In total 25 kilos of gold, with 4 winners (250 gm gold each) announced every second day from 18 th December 2020 to 30 th January 2021
  • On 30 th January 12 lucky shoppers, chosen from amongst the buyers and the winners, will take home up to 3 kilos (250 gm gold each) of gold as a final day DSF mega prize

Apart from the participating outlets, jewellery shoppers will also be able to participate in the raffle promotion with their jewellery purchases from Dubai Duty Free shops in Concourse B at Terminal 3, Concourse C at Terminal 1 and Terminal 2 of the Dubai International Airport.

Speaking on the occasion, Tawhid Abdullah, Chairman, Dubai Gold & Jewellery Group, said: “We are delighted to announce our campaign for the longest DSF season. We believe there is no better way to reward shoppers than by gratifying them with gold prizes. For most of this year, tourist-driven sales for gold, as well as from local buyers, have been negatively impacted. We are now starting to see tourists at the Deira Gold Souq and that has always been a major positive for the business. We have witnessed an increase in demand for gold jewellery in the last couple of months and expect it to grow further after the launch of the big DSF raffle promotion, as shoppers want to increase their chances of winning by shopping during DSF. Like every year, our promotion will be one of the highlights of the shopping festival.”

Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment (DFRE) said: “Dubai Gold & Jewellery Group is one of our longest standing partners and always plays a key role in enhancing the overall experience of DSF, and we expect this year to be the same. DSF is an important time for Dubai’s retail and ancillary sectors. Rewarding jewellery shoppers with gold and hosting an exciting raffle to win gold prizes will increase sales and footfall, and give a timely boost to the city’s retail sector.”

H.E Laila Suhail, Board Member & Chairperson – Marketing – Dubai Gold & Jewellery Group and CEO, Strategic Alliance and Partnerships Sector DCTCM and Entities, commented: “DSF is a very special time of year and we are confident that the latest promotion by DGJG will make this DSF even more special for jewellery shoppers. Like every year, DGJG will provide the right momentum for DSF and will also boost the retail sector with the alternate day raffle promotion for jewellery buyers.”

She added: “Over the course of the last two decades and a half, DSF and DGJG have been working together to boost Dubai’s reputation as a world-class destination for shopping and entertainment, and this spectacular development has resulted in Dubai being called the ‘City of Gold’.”

DGJG has partnered up with Emirates Gold as the official ‘Minting Partner’ for this year’s DSF campaign.

For information regarding the list of participating malls, draw dates and venues, kindly visit the website for more details http://dubaicityofgold.com/ 


About Dubai Gold & Jewellery Group

Dubai Gold & Jewellery Group (DGJG) is a trade body for the gold and jewellery industry of Dubai with more than 600 members representing the entire gamut of the gold trade, including bullion, jewellery manufacture, wholesale and retail. This not-for profit trade body was formed under the patronage of the Dubai Department of Economic Development to support the first edition of Dubai Shopping Festival back in 1996. Since its inception, the group is committed to developing and sustaining Dubai’s status as the ‘City of Gold’ and the ‘Jewellery Destination of the World’. DGJG represents the interests of the fraternity through liaising with government organizations and spearheading various member beneficial initiatives. DGJG has been a strong supporter of Dubai Shopping Festival.

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